In an attempt to secure their place as the proving ground for Google's 1 gigabit-per-second fiber optic broadband, the leaders of Topeka, Kansas temporarily changed that city's name to "Google, Kansas".
The leaders of Duluth, Minnesota—another would-be broadband guinea pig—think that's pretty smart.
In order "to prevail in the Google pandering arms race" they're now offering to rename all first-born Duluthians "Google Fiber" (or Googlette for girls). Says the mayor, "Just because Topeka was da first to make an obnoxious symbolic gesture to suck up to da good folks der at Google doesn't mean dat we can't suck up even more."
It's worth noting that the apology to Topeka and assurance that this is just a joke that both precedes and follows the video is almost as funny as the video itself. Hopefully, two apologies will be enough to keep war from breaking out.
Maggie Koerth-Baker is the science editor at BoingBoing.net. She writes a monthly column for The New York Times Magazine and is the author of Before the Lights Go Out, a book about electricity, infrastructure, and the future of energy. You can find Maggie on Twitter and Facebook.