OK Go leaves EMI, launches their own record label

The band OK Go, blogged many a time here for their wonderful music videos and savvy take on the state of the music biz, is launching its own record label. From okgo.com: The band has left the EMI family of corporations to form their own enterprise, a homemade upstart called Paracadute."

• [brianary]

  Called what‽

• [TJ S]

  It’s Italian for parachute. Why, I have no idea. Their website says that it’s “humanity’s second most fun word to say” (behind “pamplemousse”).

  Fair enough.

• [Anonymous]

  So NOW maybe they can embed their f’ing YouTube videos???

  http://paidcontent.org/article/419-ok-no-go-youtubes-embedding-restriction-is-bad-for-new-bands/

• [JackThompson]

  Pa-ra-ca-Du-te…I think.

  Awesome musicians and their videos are entertaining as hell, but they probably should’ve let a marketing professional talk them out of that name.

  …or maybe they’re out to have fun with it and are assuming everybody’ll get the hang of it eventually. More power to them if they’re right.

• [devophill]

  Yay! I’ll think I’ll actually buy a physical cd from them, as a thank you for all the videos.

• [Brainspore]

  EMI’s bitter response: “OK, go!“

• [johnnyaction]

  I wish them all the best. I saw them with Puddle of Mud at the Showbox in Seattle and they were great.

  You too can be your own record label with http://www.Tunecore.com which, for a small annual fee, gives you the full cut of album/single sales online. They act as a transfer service to loads of music stores and channel all the sales results/monies back to you the artist. For iTunes it’s about 70 cents of a 99 cent song is what I get when I sell a song.