Strange ad for Friskies cat food

Slate points us to a strange ad for Friskies, the cat food, that features dancing turkeys, a golden fish-shaped boat, and a rainbow-colored wonderland with a red carpet leading to a bowl of cat food. The pet food brand claims it's trying to reach owners who want to "get inside and experience the magical world their cats experience." There's even a psychedelic remix version on YouTube, set to The Byrds' Eight Miles High.

Psychedelic cat food [Slate]


  1. The freakiest thing for me was the turkeys. They had peculiarly long legs. Long for turkeys that is. The rest was meh for me.

  2. It’s like “The Land of Chocolate” from The Simpsons…except with cats! They should have had Kitty take a big bite out of one of the scampering turkeys to make it complete.

  3. This ad makes me miss my very first kitteh. He had the same coloration and eyeball-on-my-side markings as this kitty. :-(

    I have long hypothesized that there is a unique quality of cat brain chemistry that places the cat in a perpetual state of tripping-balls. This ad captures that hypothesis and totally runs for the hills with it.

  4. Robert: Ya beat me to it. “And after that trip, Kitty has the munchies.”

    The soundtrack replacement does sum it up.

    What were the ad execs smoking?

  5. The ad was shown at the Alice and Wonderland premier just after the audience was told to put on ther 3-D glasses, hence the wonderland theme. I remember the audience applauding the effects at the end and me saying, “You sheeple just clapped for a cat food commercial.”

    1. That would explain. I first saw this commercial on TV and had the darndest time at first trying to figure out what this commercial was selling or who it was targeted to. That it was a tie-in (and in 3-D) would explain the psychedelic quality of the ad.

    1. Beat me to it!

      Seems to be the same art style, I’d dare say might be the same graphics company…

      Like it, though!

  6. I always figured this was the sort of stuff that runs through my cat’s brain all the time.

    When not thinking about how he can kill me on the stairs, of course.

  7. It’s really wonderful!!

    Ny wife and I make up stories relating to the adventures of our cats all the time. Things about them going on picnics, battling criminals and cooking birthday cakes. We even have a story about one of our cats owning an international fish biscuit empire :)

    I’m sure we are not the only ones to imagine a fantasy world of our cats. So, kudos to Friskies for making these refreshing ads (as weird as they are) that really do target people like us!

    I do agree with @Church though… it is a lovely world that the cat gets to go into where they can dance with the animals they are about to eat – muahahaha.

  8. I don’t get it. I mean, I understand the ad looks “weird” by some standards, but is it actually any weirder than kids eating cereal and then some Leprechaun jumps out of the box extolling the virtues of tiny marshmallows in their breakfast food?

  9. Exactly, Jack, the commercial is a reflection of the “reality” of the food that we all eat.

  10. that’s funny, I don’t remember cats having the ability of tasting anything other than meat. maybe it should just be feed the sense. it’d be like double hitter on the insanity that is cat ladies.

  11. I say, take your wonderful and subversive where you can get it. If you have to slip it in as a cat food commercial, so be it.

  12. Delightful. Destined to bewilder people who don’t have cats, so doubly delightful. Very creative.

  13. I remember seeing this commercial at work a couple of weeks ago. I turned to one of my coworkers and said, “Some ad exec had an acid trip.” It’s nice to see some creativity in advertising, which usually plays it safe. The music for the original commercial is awful once you’ve seen the Byrds remix.

  14. Hmmmm, I know, let’s have the cat frolic with all the animals it’s going to devour in our food. That won’t be weird AT ALL.

  15. I think this is a cool CM. There are other weirder commercials in Japan that makes this one look “Normal” by comparison.
    Softbank’s obsession with Smap and the Locomotion tune are examples:

    Then there are the Mad Hatter Laughing Schwa-chan Commercials for an energy drink and others.

    Then there are the brain damaging Kewpie Tarako Commercials that were painful to watch when they were the fad at the time…

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