Looking at the list
of places that had iPads in early, you'll notice that most are owned by print mags or newspapers. Only one or two independent blogs got review loaners. "Why us?" is the obvious question, but it's the wrong one. The question that keeps coming back to me is "Why you?
But first, here's Fake Steve "Dan Lyons" Jobs on iPad reviews, as quoted by TechCrunch
[Apple's] head of PR told my predecessor, Steven Levy, to pass word to the powers that be at "Newsweek" that Apple wasn't happy with the idea that they were going to hire me. Yes, that happened. And Apple plays this game. I mean, notice who got iPads and who didn't get iPads. Notice who got access and who didn't.
Adds TC's Devin Coldeway: "They have the press in the hollow of their hand, with the iPad more than ever."
It's true that it picked Time over Newsweek. Shocker! But it also loaned one to The Root, one of WaPo/Newsweek's legion of sister publications, albeit with a distinctive editorial identity
of its own. And, of course, to Boing Boing, despite our frequent criticism of Apple and its policies. Check out our archives
; plenty of posts praise Apple or one of its products, but the majority don't. It's not just Cory and BBG, either, who lob darts at Cupertino. Xeni pokes
, and links to negative coverage elsewhere
. We even became a hotspot of the OSX netbook hacking scene
for people who wanted easy advice on how to perform the EULA-busting installations. And we do our fair share of Apple-themed photoshops and other cheeky amusements
What, you think they don't know?
There's nothing special or virtuous about this spectrum of coverage. A similar mix is characteristic of all the best tech blogs, including those that were 'snubbed' by Apple last week. If there's one thing I'll bet Engadget, Gizmodo, Techcrunch, Wired, Boing Boing, et al., all share in common, it's the fact that our mailboxes are chock full of people complaining about how much we love Apple--right by the ones complaining about how much we hate them.
In any case, Apple's choice of who to give loaner iPads seems not to be influenced by what we've written in the past. It's a pitch, to audiences it hasn't yet won. It loaned early units to newspapers and mags not to entice their publishers into the App Store fold--they need no further convincing at this point--but because it wants their unconvinced audiences to buy iPad. A similar plan holds true here: vast and diverse as it is, the readership here includes an awful lot of tech-savvy culture hounds who don't follow the gadget scene too closely and are suspicious of Apple's policies, but who remain susceptible to the lure of new technology.
And you win some
and you lose some
But then there's the delicious thought that we haven't quite made up your minds. Our collective ambivalence is reflected in the comment threads, too! A few of you chewed out Apple's myriad corporate errors only to describe a simple design change--a 7" version of the iPad, for instance--with which it could still win you over.
Apple is supremely self-confident in the quality of its work, and for all the talk of 'inner circles' it hasn't ever shown any interest in holding court for critics. There's no guarantee it'll offer us an early look next time unless it wants close attention from you--not us--again.
We buy interesting but compromising products because we know they wouldn't be a threat to anything if there existed quality alternatives. This holds true for Apple's iPad because there's nothing
else like it, even accepting truthful irrelevancies like "It's a giant iPod Touch" or "It can't do things a netbook can do."
With the thing now in stores, you can go and see for yourself. But I do notice that writers often like to polish off their Apple coverage with neurotic biblical references that dissolve into bathos, and on that front I too can deliver!
To understand the appeal of Apple's excellent gadgets, you don't need to ask true believers "whither thou goest?
" every single damned time. You just need to point out "hither thou always art
" and leave it at that.
All the same, if you're tempted, you should wait for the version with cheap 3G.
Super Retro-Boy is a compact, minimal reimplementation of Nintendo’s classic Game Boy with the look as well as the tech. It plays real cartidges, including those from the full-color Game Boy Advance—presumably this is why there are four buttons. It gets 10 hours on a charge, and will come with a 10-in-1 game from Retro-Bit […]
A T-Mobile customer in Florida drove her SUV into the store, smashing through the front window and coming to a stop deep in the showroom. Then she emerged from her disabled vehicle, hefted a broken window frame, and smashed a display. “What is wrong with her?” calls out an unseen observer. According to witnesses who […]
Slovenia’s Maheno corporation manufactured a series of Barbie-branded and white label typewriters for kids, with a hidden feature that allowed their owners to use them to produce messages encrypted with a simple substitution cipher.
With countless applications for modern life, artificial intelligence (AI) is one of the most in-demand fields of study in tech. Beyond modelling human decision making processes and learning abilities, AI can be used to analyze massive volumes of data and create complex interactive systems.This Machine Learning & AI for Business Bundle made mastering these concepts possible for […]
Computer hacking isn’t just something happening to the DNC. Major software companies need white-hat hackers to ensure the security of their products and users, and I came across a Computer Hacker Professional Certification Package that conveniently teaches those advanced IT techniques online.This course package will prepare you for various computer security certification exams with over 60 hours […]
One of the best ways to progress a career in project management is through earning recognized certifications. These certifications carry significant clout and don’t require expensive tuition or student loans. This Ultimate Project Management Certification Bundle is a great example of an affordable way to get ahead. It includes training for 9 certifications including PMP, […]