[P]ower and influence will shift dramatically to the people and groups with the best reputations and largest networks. The power and influence landscape in 2020 will look very different from now.regarding "Trust, Factchecking, and the News Media Landscape To Come
I feel this applies to media, and that the media landscape at that point will reflect those flows of power and influence. Among news organizations, the successful survivors will be the ones that build a culture of trust, largely by checking facts, and not tolerating disinformation. The good news is that we already see the first signs.