Adam of AdamThinks.com wrote this make-believe account of the thinking behind Dr. Siegals's Cookie Diet ($60 for a box of seven 4.6 ounce bags of cookies, or $30 per pound).
Siegal: How about cookies that make you lose weight?
Johnson: That's crazy. Sell me on it.
Siegal: We'll call it Cookie Diet. It'll just be a box of cookies, but on the front we'll put a picture of my uncle in a white coat to imply that it's medically proven to make you lose weight.
Johnson: I love it. But what happens when people realize the cookies don't work?
Siegal: That's easy, we just charge an outrageous amount of money, that way we only need to sell one box per person.
