TokyoFlash Broke Watch: telling time with shattered, animated stained glass

The TokyoFlash folks have a new crazy-ass watch out, the Broke, which tells time by displaying an animation of a shattered piece of stained glass. The bright screen must be pretty battery-intensive because they've added USB recharging, which is pretty nifty.
Reading the time couldn't be easier. Touch the button and a shattering animation will light up the display. The outer ring of blocks represent hours in the same position as hours on a clock face. The inner ring of blocks represents five minute intervals in the same position as minutes on a clock face. Four single minutes are shown in the center.
Kisai Broke USB charging LED watch