Tokyo fishermen update seafood e-commerce site from their boats


Fisherman in Tokyo are taking photos of the fish they catch and posting them to a retail website before they even return to port.

Fishermen’s benefit: no fish broker nor auction market process is required. Buyers’ benefit: fish and seafood you’ve ordered on the website before 9am will be delivered to your home within the same day. (It is expected to be delivered within 12 hours from being caught by fishermen to a consumer’s kitchen.)   C.O.D. available.
Tokyo fishermen update seafood e-commerce site from their boats (Thanks, Francesco!)


  1. That’s… beautiful.

    Just goes to show, pornographers aren’t the only ones with an eye for innovation.

  2. Brilliant. Now the Japanese can get their freshly slaughtered sea mammal before the light of intelligence fades from its eyes.

      1. Its hurts that I have to explain this to you, but the Japanese are known for killing dolphins.. which are mammals.

  3. That’s really cool! We are living in Tokyo and just ordered exactly the fish on the photo! It costs 2500Â¥ including delivery to the door (gonna get it tomorrow). Any ideas how to cook it?

    1. Olive oil and garlic is my personal go-to recipe for all things fishy when there’s any doubt in mind as to the appropriate way to cook it. Either that or raw, being that its pretty assuredly fresh.

    2. So how big of a fish is that? And what kind? Does anyone read japanese? And is 26$ (2500 yen) a good price for that kind of fish? I know tokyo is expensive, but that seems like a lot…

  4. I’ve always wondered how people rationalize eating octopus. They use tools. That’s where I draw the line. Tool usage. (Though, I’ve been thinking about moving the line back a little after seeing Food Inc. was streaming it free this week.)

    1. Well, you draw your completely arbitrary line, and other people draw theirs. That’s how you, and they, rationalize what you eat. You need wonder no longer.

      As for how to cook the fish – I suggest heating it up with fire.

  5. Says it’s a kurodai, black sea bream. Never had one myself, but it looks tasty enough to be worth 1500 yen. Judging from the weight range they posted for that catch, (1-1.5 kg), the fish in the picture looks representative.

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