48 Hour Magazine is almost finished

Happening now: two dozen editors, writers, and designers are gathered around the former Rolling Stone conference table putting together a magazine in two days. 48 Hour Magazine kicked off on Friday at noon when it opened to submissions, and if all goes well it will ship to the printer in less than an hour and a half. The theme is Hustle, and that's pretty much what we're doing right now.

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  1. I’m a little disappointed that I didn’t get my submission in, but thats my fault for not really pushing myself to finish! Next time…

  2. I considered turning something in that I had already completed in the past (quite a long time ago actually), but in the spirit/theme of the “48 hours” I decided against it. Even on the off chance it would have been published, I would have felt guilty. I will be interested to see what comes of this, I hope everyone maintained the integrity of the project.

  3. I’m not understanding the point. Is it just a time challenge, or was there some other reason for the 48 hour deadline?

    Maybe I just can’t understand why we have to do everything in a hurry nowadays. Home/car/motorcycle makeover shows are all about staying up all night, working to get something done. Can’t we just be calm, relaxed, and do good things?

    Anyway, I may just have missed the point… probably so…

    1. At least in the indie gaming world, I’ve heard that similar short-order game competition can be a great way to generate new game dynamics. If something you can put together in 24/48 hours stands on its own, it will often be very solid with additional work. Furthermore, there is less of a downside to failure, which allows for more creative risk-taking. In my experience there is definitely something to the 11th hour adrenaline rush.

    1. newspapers do it every day

      I’m guessing that you’ve never submitted a calendar item to the paper. The lead time for the magazine-ish part of the paper (which is most of it) is usually four to six weeks. Much of the short-lead news comes pre-packaged from the wire services or other sources.

  4. And – since it is Rolling Stone – expect ground-breaking articles on trite mainstream ideas: Coachella, clouds instead of mp3’s, ipads…RS’ endless product placement.

    48 hour part? Easy. Today’s yuppies are sooo addicted to complication; always making simple tasks stressful and complex or they’re not ‘real’. The false GenX pop mantra — that hurried activity impresses others — only scores bigtime with other phony New Furled Order yuppies.

  5. OIC — the payoff is proportional to the input. Given that 48 hours is less than a weekend, when many of us do exactly nothing, (at least sometimes) it’s worth an effort to see how much can get done.

    I bet that in this environment, it’s equivalent to a week’s worth otherwise.

  6. This sounds stupid exciting. I wish I were a part of it. I have done this in the past on a smalller level and will do it again, but it really doesn’t jibe with Cory’s “death of all publishing” jibe, even as he publishes admittedly great novels. Just sayin’.

  7. Maybe I just can’t understand why we have to do everything in a hurry nowadays.

    One big plus of art-in-a-hurry is that the suits have less time to fine tune it for the desirable demographic. So you might actually see the artist/writer’s original intention.

  8. Being a contributor to the 48 Hour Magazine I think the attraction is that you don’t need to spend weeks working and fine tuning a finished product. It keeps the intention behind the work fresh and fun without worrying about perfect results. It’s interesting what other people perceive as “rushed” or a “stress induced” project I found fun, simple, and stress free.

  9. Happening now: two dozen editors, writers, and designers are gathered around the former Vice Magazine conference table putting together a magazine in two days. 48 Hour Magazine kicked off on Friday at noon when it opened to submissions, and if all goes well it will ship to the printer in less than an hour and a half. The theme is Go!, and that’s pretty much what we’re doing right now. 48 hours, 2 lbs of blow, and two dozen Vice Magazine editors, writers, and designers who will make it happen. Go! Team, Go!

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