Zuckerberg's "Facebook Illuminati" hoodie, deconstructed


Using press photos of the Facebook CEO wearing his now-infamous mystery garment, the intrepid reporters at SF Weekly have cobbled together this graphic of Mark Zuckerberg's "illuminati hoodie," in which he sweated profusely this week during an embarassing interview at tech conference All Things D. What does it all mean?


  1. I was hoping that they’d check him for special underwear, but no dice.

  2. It means the blackmail machine will soon be complete…

    Embarrassment will be the rod which hammers control in to society and segregates the people of the future.

    You make one mistake on facebook… forget your job… you friend the wrong person…. be prepared to be held complicit.

    … all unless you have the right connections who will ensure people look the other way.

    1. Thing is, I keep hoping that in 5-10 years the net effect of the… uh… net will be that we’re all more accepting of people’s f-ups.

      Which is why the existence of grammar/spelling police on Twitter drives me NUTZ.

  3. This makes me yearn for an expansion pack for Steve Jackson’s Illuminati card game featuring social media conspiracies. (Whoa… Firefox knows that Illuminati is spelled properly. What does THAT mean?)

  4. As SF Weekly commenter Sean Walkwer points out:

    “The motto is not “Making the world more open and connected.” The motto is “Making the world open and connected.””

    Which is much creepier somehow.

    Also, there’s no way that tilted star of David is accidental but what do they mean by it? All a bit sixth form secret society.

  5. Reminds me a bit of Starbucks: Phase II, although I think that the main revelation from this is that Zuckerberg wears a hoodie with a silk lining. I mean, that’s down there with mink-trimmed jeans.

  6. What’s even funnier is that while 23 people have Twittered this..only 6 have sent it to Face book…lol

  7. That diagram means he’s richer than you’ll ever be, and he got that way selling information about you and me.

    Nice work if you can get it.

  8. Maybe its just late, but reading about the Mavi Marmara I got to the Israeli Ministry of Foreign Affairs. Their logo is very similar to the logo on the hoodie http://www.mfa.gov.il/MFA/

    Conspiracy theorists rejoice, Iluminati and Zionists unite.

  9. I don’t know if that’s just me, and I don’t want to be offensive… But it looks like a “widely known shock image” to me.

  10. 1. Zuckerberg is an ass. Read his contemptuous statements concerning privacy, and concerning the people who use FB.

    2. “Making the world more open”? I call B.S. Try posting a link to the NY Times, or your local newspaper. FB soon-after “disappears” your link, apparently b/c it’s not making money from that particular link. Or sure, you can post a link to YouTube, or your own little-traffic’ed site, but not to any “real” site.

    3. FB changes its “privacy policy” every month or so. I understand the need for a company to be agile, but this is clearly a shell-game, where no one knows what FB’s policy is at any given time.

  11. It means that Sugarmountain is obsessed with phallic symbols: the graphic has arrows within arrows within arrows, 25 in all. Facebook itself is the ring that contains the phallic force.

  12. It just seems absolutely ridiculous to me, to read so much into this. To me, it looks like another particularly bland piece of corporate artwork, one of those graphics that appears in a three-ring binder to break up the walls of text about business strategy.

    I think it’s much more interesting that Zuckerberg showed up in a hoodie to an event the SF Weekly noted “is the only tech conference to have a stated dress code.” Has anyone ever considered that, rather than being horrifying masterminds, our facebook overlords are just immature and a little inept? Best and Brightest style?

    Also, while I appreciate that even the idea of privacy is important, I haven’t seen any actual consequences of facebook having my data. Certainly, they’ve been ass-backwards about giving users the tools to keep things private from others. But secret, nefarious plots to sell user information? Show me how that actually impacts my life, and I’ll start to actually be worried about facebook. In the meantime, nothing has changed; just like before, if you wanted something private, you should’ve never allowed it to be in print anyway.

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