HP and Yahoo are teaming up to spam advertisements to your printer -- the next step being behavioral ads based on the traffic it can sniff from your local network:
"Through IP (Internet Protocol) sniffing, you have an idea about where those printers are so naturally it allows you to kind of already target your offers," Nigro said.
HP partners with Yahoo
Ads can also be targeted based on a user's behavior as well as the content, said Vyomesh Joshi, head of the HP's Imaging and Printing Group. The pilot with Yahoo is in its early stages, however, and Joshi said the program has to be done with privacy in mind.
A T-Mobile customer in Florida drove her SUV into the store, smashing through the front window and coming to a stop deep in the showroom. Then she emerged from her disabled vehicle, hefted a broken window frame, and smashed a display. “What is wrong with her?” calls out an unseen observer. According to witnesses who […]
Slovenia’s Maheno corporation manufactured a series of Barbie-branded and white label typewriters for kids, with a hidden feature that allowed their owners to use them to produce messages encrypted with a simple substitution cipher.
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