This project is undoubtedly my most conceptually ambitious work to date. It comprises 14 full-sized, 18x24" prints that explore the awesomely absurd idea of time travelers who return to the late 1970's to release the technology of 2010 and dominate the world of consumer electronics. I re-imagined four modern products as if they existed over 30 years ago and tried to bring them to life through fake print ads, abstract glamour shots, and even a characteristically pretentious type treatment or two.
It also shows how modern 'retro' gadget designs are often quite half-baked compared to the real (fake) thing. If you're going to go retro, you should either be so good at understanding the timeless that few even notice what you're up to (consider how Apple often channels Braun) or basically do what Alex did here, which is make everything out of wood and spidery LEDs.
Gallery [Behance via Waxy]
Nelson E. Ross’s “small booklet” sets out the principles of sending telegrams “in the most economical manner possible,” so you can take full advantage of a communications medium that “annihilates distance and commands immediate attention.”
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