Mark Duffy, the crank behind copyranter
, calls this
"the dumbest ad I've ever seen." (Actually, he tags it with a question mark, so there's a little wiggle room there.) I don't know about that. It's had some awfully stiff competition this year, what with Dockers' "I wear no pants" campaign and the DiGiorno spots about the idiots who try to blame muddy footprints on a non-existent delivery guy. But I'll say this: This print ad for Samsonite, created by an ad agency in South Korea, is among the worst ads of the year, because it manages to combine in one package empty visual flash with total messaging incomprehensibility. The sheer accomplishment of it is beautiful, in a way.
You could argue, I guess, that any advertising which gets people talking about your product is good advertising, but I don't buy it. The argument is maddeningly simplistic. It's like saying "There's no such thing as bad publicity." No? Just ask Phil Spector about that. In the meantime, enjoy the supreme badness of the Samsonite intramural hockey team taking to the ice with sticks made from roller bags.
PS: Duffy also hates Capri pants
. So there's that.
On Thursday May 26, Red Nose Day will return for the second year. It’s all about giving to children to fight hunger, sickness, and homelessness. In the video above, the most famous magician in the world, David Copperfield, has his own magical way of asking you to get involved. There’s going to be a two-hour TV show on […]
Facebook gets a bad rap, but where I live, it has brought neighbors together, and it started because of the things I didn’t want to share.
When the Congressional Science committee wants to talk about the cold weather, and when NASA has to defend their budget by explaining why NASA is important, it can make people who believe in facts… a bit tense.
Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]
If you like to DIY and you like helicopters, you’re going to really love the Flexbot Hexacopter Kit. This copter blows traditional models out of the water: it includes everything you need to actually build your own hexacopter, and then pilot it like a pro, too.The construction is complicated enough to give you a challenge, […]
This week’s top deals from the Boing Boing Store range from lobster to wine to desk organization. 1. Get Maine Lobster (50% Off)With these discounted packages from Get Maine Lobster, you can experience the sweet, fresh flavor of world-renowned Maine lobster right at your own dinner table. There are four options to choose from, each at […]