Mark Duffy, the crank behind copyranter
, calls this
"the dumbest ad I've ever seen." (Actually, he tags it with a question mark, so there's a little wiggle room there.) I don't know about that. It's had some awfully stiff competition this year, what with Dockers' "I wear no pants" campaign and the DiGiorno spots about the idiots who try to blame muddy footprints on a non-existent delivery guy. But I'll say this: This print ad for Samsonite, created by an ad agency in South Korea, is among the worst ads of the year, because it manages to combine in one package empty visual flash with total messaging incomprehensibility. The sheer accomplishment of it is beautiful, in a way.
You could argue, I guess, that any advertising which gets people talking about your product is good advertising, but I don't buy it. The argument is maddeningly simplistic. It's like saying "There's no such thing as bad publicity." No? Just ask Phil Spector about that. In the meantime, enjoy the supreme badness of the Samsonite intramural hockey team taking to the ice with sticks made from roller bags.
PS: Duffy also hates Capri pants
. So there's that.
On Thursday May 26, Red Nose Day will return for the second year. It’s all about giving to children to fight hunger, sickness, and homelessness. In the video above, the most famous magician in the world, David Copperfield, has his own magical way of asking you to get involved. There’s going to be a two-hour TV show on […]
Facebook gets a bad rap, but where I live, it has brought neighbors together, and it started because of the things I didn’t want to share.
When the Congressional Science committee wants to talk about the cold weather, and when NASA has to defend their budget by explaining why NASA is important, it can make people who believe in facts… a bit tense.
Whether I’m trying to relieve some stress at work or entertain myself on the metro, Space Putty is there. You can bring this magical goo home and try it for yourself for just $9.99Like Silly Putty of yesteryear, this viscoelastic substance can be molded into different shapes and stretched around in your hands. Use it […]
You know as well as I that writing complex, long-long form text requires significant organization. You’re probably also well aware that Word just isn’t up to the task. That’s why I’m a huge fan of Scrivener, the software suite used by best-selling authors and technical writers alike.Scrivener is much more than another digital typewriter. With a […]
Looking to upgrade your weekend? Here are three randomly awesome products on my mind this week.#3 FRESHeBUDS Pro Magnetic Bluetooth EarbudsAs more and more phones and gadgets switch to Bluetooth-only compatibility, you’ll need to get Bluetooth headphones like the rest of us. I’ve been super impressed with these affordable magnetic headphones. Pull the magnetic earbuds apart to auto-connect […]