Neighborgoods: borrowing, lending, or renting from your neighbors instead of buying new

Micki "Mickipedia" Krimmel's LA-based startup launches nationwide throughout the USA today (before, the service was only available in Southern California). The big idea: borrow and lend stuff with your neighbors instead of buying things new. From Micki's launch announcement: offers a unique service by building upon the success of sites like Craiglist and Freecycle. Inspired by their ability to encourage re-use and keep waste out of landfills, NeighborGoods goes one step further to help people get more value out of stuff they actually want to keep. Members can safely borrow a lawnmower, lend a bicycle, or earn some extra money by renting a DVD collection. NeighborGoods is like Craigslist for borrowing. NeighborGoods provides all the tools to share safely and confidently including transparent user ratings and transaction histories, privacy controls, deposits, and automated calendars and reminders to ensure the safe return of loaned items.
Intro video embedded above, and available here on Vimeo.