Old Spice Guy retires from the phenomenally successful viral marketing campaign, just as things were at their hottest. Here is his farewell video. I will be sad to see him go, but I'm grateful that he departed so thoughtfully before setting off a global thermonuclear war and bacon shortage.
And he leaves us with an SEO memento: "silverfish hand catch" is now indelibly etched into Google.
These YouTube commenters said it best:
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: firstname.lastname@example.org.