Old Spice Guy retires from the phenomenally successful viral marketing campaign, just as things were at their hottest. Here is his farewell video. I will be sad to see him go, but I'm grateful that he departed so thoughtfully before setting off a global thermonuclear war and bacon shortage.
And he leaves us with an SEO memento: "silverfish hand catch" is now indelibly etched into Google.
These YouTube commenters said it best: