In the year of nineteen hundred and fifty-eight, the Burma Shave corporation added this jingle to its beloved roadside sign displays: ""Free Free / A Trip / to Mars / for 900 / Empty Jars." Unwisely, they made no preparations to send anyone to Mars, should the 900 jars materialize.
They hadn't bargained on Arliss "Frenchie" French of Appleton, WI, manager of the town's Red Owl Supermarket. Frenchie posted a sign in his store offering $0.15 for every Burma Shave jar his customers brought in:
He ran a full-page ad in the paper reading, "Send Frenchie to Mars." As the empties accumulated in his store, he telegraphed the company, "Please advise where to ship the jars."
The folks at Burma Shave scrambled to avoid embarrassment. Thinking he would decline, they offered to send him to the village of Moers, Germany (which they insisted was pronounced, "Mars") if he would wear a space suit for the trip. He agreed.
French and his wife departed New York at the company's expense on Dec. 2, 1958. He wore a football helmet and a silver costume emblazoned with the Red Owl logo. When he arrived in Moers two days later, all 78 residents turned out to greet him.
Odd Wisconsin: Appleton man rode advertising gimmick all the way to Mars (Germany)
Uncanny Japan is a podcast dedicated to the island’s most peculiar folklore. I’ve barely got started but already know I’ll have to binge the entire series (note that each episode is coffee-break short, less than 15m). Pictured above, from Episode 7, is a thousand-stitch belt believed to ward off gunfire. [via Metafilter]
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Top-performing content doesn’t come from pure inspiration. So how do you get the maximum number of eyeballs to see your marketing copy? By analyzing the impact of the keywords within. Serpstat does this all for you. It can monitor up to 200 keywords in your projects, across 10 total domains. They keep track of the […]
Toaster ovens are the perfect appliance for small things like toasted sandwiches and roasted garlic (try it!), but anything more involved usually requires a full-sized conventional oven.However, despite its small size, the Wolfgang Puck Pressure Oven can handle anything from baked pastries to broiled meats. This kitchen appliance has a minimal countertop footprint, and cooks […]