The latest creation from Joe Sabia is this video of people smoking cigarettes in Mad Men. They write:
This video will have one of two results. This repetitious, perfunctory and seemingly pointless act of inhaling smoke may turn you off to smoking cigarettes. Or, the fact that this repetitious, perfunctory, and seemingly pointless act is carried out by such debonair, dashing human beings will make you run to your corner store and chimney down a carton before dinner. Either way, advertising works.
Cigarettes or not, I just love the aesthetics of this show. And the music in the background.