Check out this great Japanese TV commercial for Delicare M's, a jock itch cream. Tokyo gets really hot in the summer, and men still have to wear suits to work, so the idea of a refreshingly itch-less crotch is likely to appeal to many salarymen.
I'm a contributing editor here at Boing Boing. I also have a blog (TokyoMango), a book (Urawaza), and I freelance for Wired, Make, the NY Times Magazine, PRI's Studio360, etc. I'm @tokyomango on Twitter.