Simon Doonan at New York Observer says that celebrity swag has become anti-swag in the case of some downmarket sub-lebrities. Using Jersey Shore's Snooki as an example, Doonan says that luxury houses are allegedly sending out competitors' products to keep their own brands from being associated with people in the news who don't match their brands' carefully-crafted images. Sounds as if Mary Bale is going to have a new wardrobe next week!
Andrea James is a writer, director, producer and activist based in Los Angeles. Her work often focuses on consumer activism, the free culture movement, exogenous mysticism, humor, and LGBT rights.