Apple event, September 1: The Boing Boing Liveblog

Xeni's in San Francisco for Apple's press event today. Watch this space for live commentary from the event, and tune in to the live streaming broadcast from Yerba Buena at (the short version: to watch the HTTP Live Streaming, you gotta have a Mac/iPhone/ipod/iPad. But following Boing Boing? Pick any OS and hardware you like.)

Liveblog archive after the jump.

9:00AM: Big crowd of reporters gathered outside Yerba Buena. Ratio of dudes to women at all big tech events always seems so skewed. Today, 20:1, it seems! Tech media is so overwhelmingly male. But nice to see some familiar faces here, female and otherwise. If you're wondering if lady-reporters have a secret handshake we give one another at these things? We do. But if I tell you, I'll have to spray perfume on you.

10:00AM: Mr. Jobs takes the stage to applause. Steve Wozniak is in the house, Jobs calls him out, much applause. Talk of the new Apple store in Paris. And the second Apple store in China, in Shanghai. 40' high curved glass cylinder. Third store in London. Covent Garden. 300 stores, 10 countries. Spain store coming soon, which will make total number of countries with Apple stores 11.

"120 million IOS devices shipped. 230,000 IOS activations per day, not counting upgrades. 6.5 billion apps in App store. 200 apps downloaded per second. (beat) Whoosh! Another app sold."

"IOS 4.1 introduced today. A lot of bug fixes. Proximity sensor bugs, bluetooth bugs, iPhone 3g performance bugs. all the bugs we get emails about."

"Also new: HDR photos. High Dynamic Range." (Explains how HDR works.)

"Game Center: Multiplayer games. Challenge friends, or auto-match if you don't have any friends." (laughter in audience). "Compare scores, discover new games your pals are playing."

(Mike Capps, President of Epic Games, demos "Project Sword," sword-battle adventure. Staged trash-talking ensues between the game's designer and Mr. Capps).

( Jobs returns: IOS 4.1 next week.)

"Surprise peek at next release... IOS 4.2, coming later this year. All about iPad. Wireless printing. And AirPlay... stream photos, audio, video. More than AirTunes was capable of doing."

(cues Jack Johnson music... multitasks with email, browsing, and other tasks while stopping and starting music using multitask bar.)

"IOS 4.2 comes out in November. Free update for iPad, iPhone, iPod Touch."

"Now... iPods. This is our music event where we unveil cool music products for the holidays -- and today's no exception. 275 million iPods sold..."

"New designs biggest changes ever in the iPod line. First: Shuffle... people miss the buttons, and liked voiceover playlists. New iPod shuffle is smaller than 2nd generation device, has buttons, voiceover, playlists, and it's really small..."

"Small, wearable, playlists, genius mixes, tells you when battery needs charging. 15 hours of music. It's really cute, 5 colors. New Shuffle will sell for $49."

"Now, let's look at the nano..." (walks through the 5 generations of Nano.) "This one is multitouch." (applause-o-meter loudest yet since Jobs walked on stage.) "46% smaller, 42% lighter. Clip, no more armbands, if you want to use for athletics. Volume buttons... 24 hour battery life." (demo includes ability to rotate display with touch gesture, to many whoops and claps.) $149 for 8 gig version, $179 for the 16 gig version."

"iPod touch has, in the past year, become the most popular iPod. A lot of people call it an iPhone without a phone... or an iPhone without a contract. It's the number one portable game player in the world. 1.5 billion game and entertainment titles downloaded. New iPod touch: even thinner. Even more beautiful. Has amazing retina display we pioneered with iPhone. 4x pixels 326 ppi, 24 bit color, LED backlit. Best display in the world. Apple A4 chip, same as powers iPhone. 3-axis gyro for gaming. ios 4.1 with game center. Facetime and front-facing camera and rear-facing HD, all in the new iPod touch. 40 hours of use."

"You edit your videos right on the phone." (Heh, Freudian slip!). Pricing: 8 gig for $229, 32 gig for $299, 64 gig for $399. All three products are available next week. Available today for pre-order, to ship next week." (Editor's Note: no iPod Classic mentioned, they must have aborted this from the line.)

"Wouldn't be Apple without some new ads... I've got some ads to show you."

(Cake song blasts, multitouch is the focus of this Nano ad... then the Shuffle and Touch featured in 2 more video ads.)

"Now, iTunes. 11.7 billion songs, 450 million TV eps, #1 online media store in the world. Today we're excited to launch iTunes 10. This is the venerable logo we've been living with for a decade... next Spring, iTunes will surpass CD sales, time to ditch CD in the's the new logo for iTunes 10." (LOL.)

"One of the big things we've focused on in iTunes is... discovery. Discovering new music... There must be a better way to share than email. We're announcing something new...

"Ping. A social network for Music.

"Facebook and Twitter meet iTunes."

"Social network all about music, built right into iTunes. follow your favorite artists and friends, discover what music they're listening to, talking about, and download it. Built right into iTunes. Here's a post by one of you're friends you're following... a post by Lady Gaga, an artist you're following... find people just by looking for their names. You get a custom top ten chart of songs and albums, customized to only the people you follow are downloading from iTunes."

"Here's Lady Gaga, an artist you're following. Here's a post from her. About concerts, posts she's written... here are posts from all he other artists you're following. Here's your friend Kevin Angel. Here's the concerts he's going to... here are the friends he's following.

"Most of us will live in the feed right here, and all of the people we follow will be delivered right to us. Ping is for social music discovery. Follow and be followed. An artist can say, follow me. You can say, follow me, and everyone can follow you. Or, you can follow me only if I approve, because I'm particular. Me and my ten buddies and that's it. And whenever any one of us hears a great song we'll post it and the ten of us will know instantly. Be as private or public as you want. Privacy is super simple to set up anyone can do it -- it's great."

"Privacy is easy. 17,000 concert listings, and you can connect with 160 million iTunes users in 23 countries immediately upon launch. We're starting with a very large base of itunes users."

(Demo begins. A knowing flutter of chuckles in the crowd upon privacy mention, clearly Apple learned from Facebook's epic failures in that arena.)

"Ping will be available not just on your computer, but on iPhone, iPad, iPod Touch. It's a social network for music, built by Apple, built into iTunes 10, available today to those 160 million people. Free download starting today... I think it's gonna be pretty hot."

"We've got... one more thing.... one more HOBBY."

"Apple TV. Introduced 4 years ago. We've sold a lot of them... but never been a huge hit. Netiher has any competitor product. But we talked to people who use it, and they love it.

"What have we learned from our users? The number one thing they want is Hollywood movies and TV shows when they want where they want it. They don't want amateur hour. They want pro content, in HD.

"They'd like to pay lower prices. The lower the prices the more they'll watch. And they don't want computers on their TV. They go to widescreen TVs for entertainment, not for a computer. Consumers get it. They don't want to manage storage. They don't want to sync to a computer. Most haven't figured out what that is, too complicated. They want whatever hardware we have to be silent, cool, and small."

"So, we've made something new for them. This is the current Apple TV... and we are introducing the second generation today. It's really small, you can hold it in the palm of your hand. Power supply built in. HDMI. Ethernet. WiFi 802.11n. Don't need a hard network connection. Great remote. Beautiful aluminum remote. Easy. IT's about music, Tv shows, and streaming music from your computer... it's all HD when the content's available... we've gone to the rental model. Rent everything. Prices are more affordable. No storage problem. Rental prices are so cheap that you can watch a few times and it's still cheaper than if you'd bought it. No syncing. Stream from your computer."

"First-run movies day and date, from $4.99, the day they come out on DVD. Commercial-free television shows from ABC and Fox rentable for 99 cents. Other networks we hope will come on board.

"In addition, you can stream content from Netflix. And whatever you want on YouTube, including HD video. Flickr, and MobileMe photos, too. Stream content off your computer, Mac or PC. Music, photo, videos." (UI integrates Rotten Tomato reviews for movies... IMDB-style info on features... shows Netflix UI within Apple TV... computer access, sharing...) "It all comes out of this tiny little box, and it's pretty amazing." (Editor's note: No more purchases, all rental-model -- this is a big, big shift.)

"This is by far the best implementation of Netflix ever... easy to use. Quality's great." (Demo of photo-surfing features...) "We can surf AirPlay devices using Apple TV. So I have a movie on my computer, Up, and I'm going to play it on Apple TV. I can decide where to stream it to (which device in household, out of multiple screens), and I'm going to select Apple TV."

"You're going to be able to come home, select a movie on one device, and then choose to watch it in your living room on your Apple TV. Select a photo on your iPhone, then view it on Apple TV. Previous model was $229 price range, consumers weren't willing to experiment with that. Lowering the price today to $99. New Apple TV will be available in about 4 weeks, and you can pre-order today. "

"Let's review: strongest lineup of iPods ever. Beautiful nanos, fantastic for athletics... Shuffle... iPod Nano now so small and compact that it's wearable without an armband, clip and go. And new iPod Touch includes Facetime, not just between iPod Touches but iPhones and iPod Touches. Strongest line up of iPods we've ever had. And, we announced a new iTunes, with iTunes Ping, a social network for music. We think it's gonna be really popular very fast. Because 160 million people can turn it on today. And, IOS 4.2: HDR photos, Game Center, and more. And Apple TV: a phenomenal way to watch movies and TV shows in your living room whenever you want, and stream content from Netflix or your own computer right on your TV. They're all rolling out starting today."

"Now... we started iTunes because we love music. And whenever we have music events we like to remind ourselves why we do this. No better way to do this than to ask one of our favorite musical artists to perform... Coldplay. We asked Chris Martin and he graciously accepted."

(Chris Martin takes the stage, acoustic, accompanied only by piano)

Martin: "Wow, this is the toughest closing gig ever. I don't have any products to announce, and we haven't had nearly as many downloads... I'll just play a song, maybe another, until you feel like lunch."

(Martin's first number is "Yellow," and his second number is "Viva La Vida," the "Rule the World" song widely featured in Apple ad campaign. He relates a story of how their record label didn't think it was much of a hit song, and says perhaps they were right... but it became one after the Apple campaign. Directing his comment to Apple, he says...) "Your marketing people can sell anything."

Martin is wearing a Flaming Lips t-shirt. He goes into a schtick about his next album... "It will be called Coldplay 2.6... even our closest rivals have no idea about our song design... this is in the chord of iMinor." (He's sounding great. Odd to think of an Apple press event as an intimate performance environment, but there you go.)



  1. I love the wording at

    “Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards.”

    Open standards! Huzzah!

    “Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPadâ„¢.”

    Closed platforms! Harumph!

    1. I imagine open means that the standards are well documented, not that everybody follows the standards. Considering all the drama behind codecs and only-use-open-source-and-free spirit, I’m not surprised that you have to use a Safari-based browser to access a stream that’s not encoded in FLV, Vorbis, or VP-8 (which is actually just H264, but retarded* enough so Google can’t be sued).

      *: I mean this in the literal sense.

      1. I’d rather that such a fairly useless feature not be greeted by audience ‘WOOOOO!’s, but then that’s what I get for watching the event.

  2. “(demo includes ability to rotate display with touch gesture, to many whoops and claps.)”

    Cosmic, man. I’ve been crying myself to sleep, waiting for -that-.

    Give me Rockbox, or give me death.

    1. Seriously, can you plot out a better PCB with an ARM chip, and 16-GB storage, and the same battery life? Or find one on the market?

      There are really only three options to expanding storage:
      1) Switch to a mechanical storage, but this defeats the idea of an mp3 player you can jog with.
      2) Switch to the higher density chips, but this would likely be reflected disproportionately in the price.
      3) Provide an external source of storage. IMO, they could provide an SDHC slot, since they don’t require so many pins to run. But to run fast would require a little more magic.

      Anyway, the “what should have been” should be reserved until ifixit comes out with a dissection, and the parts can be seen.

      1. What’s wrong with option 2? Them theoretically overcharging for the extra storage isn’t really a reasonable impediment. I guess the ifixit breakdown will shed some light on it, but if the Touch has 32 and 64 GB of flash storage, why not give the Nano a bump? This is now the third straight generation of only having 8 and 16 GB options. It seems that for people like me who already have an iPhone and want an iPod just for music, there’s a huge disconnect between the elegant 16 GB Nano and the almost unnecessarily large 160 GB Classic.

  3. I just hope the manage to make iTunes sync reliably with Outlook.

    Maybe they could, I dunno, test it or something.


  4. (Demo begins. A knowing flutter of chuckles in the crowd upon privacy mention, clearly Apple learned from Facebook’s epic failures in that arena.)

    … Apple?

    1. no. you aren’t the only one. am I really going to pay to rent something over and over again? That’s ridiculous.

  5. Rent everything. Prices are more affordable. No storage problem. Rental prices are so cheap that you can watch a few times and it’s still cheaper than if you’d bought it.

    Once you’ve had streaming Netflix will you really buy into the rental model? I won’t. But I’m poor, and can’t afford to let my eagerness for new releases get to my wallet.

    I hate Apple. I don’t want to…these days, they just make it easy.

  6. Like it or loathe it, the AppleTV future is probably a future without porn (or James Joyce), if recent experience with the app store is any clue.

    I like porn, and I don’t apologize for that.

  7. I was hoping the new apple TV would be a simple way to hook up a Home Media Center. But the apple TV has some shortcomings.

    boo hoo

  8. I’m really happy to be far from the Apple universe. Their stuff doesn’t appeal to me, and watching friends struggle with Apple issues while talking about how great they are makes me laugh…

    That said, the are putting MSFT to shame on innovation. I’m sure the crew in Redmond is thinking, “Oh great. Another bunch of stuff that we will now have to try to copy and improve upon. Why didn’t WE start working on that two years ago”. It’s pretty pitiful to watch.

    1. “Oh great. Another bunch of stuff that we will now have to try to copy and improve upon. Why didn’t WE start working on that two years ago”

      I wonder if it’s more often the case, “Why didn’t we KEEP working on that two years ago instead of letting internal politics kill it off?”

  9. “Facetime and front-facing camera and rear-facing HD, all in the new iPod touch … [from] $229”

    Just when you think you’re out comes the adveni, adveni! siren call!

    1. I like my iPod touch, I loved all three Macs I had.

      Then my Mac Mini died two years to the week after purchase (thankfully mobo not hdu) and I could pick a new Mac Mini for ~700 US or buy a netbook for ~200 US and drop Ubuntu on it.

      I did so.

      I recently had to borrow a PC to put some of my purchased music back on my iPod touch, because there is no way to manage it without jailbreaking it or using iTunes. People do not realise just what a pain in the *ss it is to work with an iPod without a MAc or Windows until they have to try it.

      Dear Apple: I want a native app on the IOS that I can tell “Here’s my protected content, here’s my iTunes store signin, give me the auth key.” I want a pocket computer, with the ability to back up my stuff. That’s why it’s protected in the first place. Do it.

      1. I think Apple would tell you what I would … if you don’t like it then don’t opt for the false-economy option.

        Buying a $200 netbook saves you money for about 5 minutes and will cause you frustration for the 4 months that it works. I agree that 2 years for the mini is disappointing (but hardly devastating), but if I were you I wouldn’t expect to get any where near that long out of a cheapo-netbook; although clearly they’re different devices (mini=small inexpensive home computer; netbook=tiny portable for checking email) so I may be right in assuming your needs changed.

        I, like many people, love getting a good deal. But in my experience the higher price of a Mac always pays for itself. My macbook would have been destroyed after a few weeks simply if not made of aluminium (I got a big dent instead of a massive smash); let alone the benfit of having a tailor-made device rather than a frankenmachine (stability and reliability … also fewer surprises with compatibility and performance, the later of which you’ll get none of from a netbook).

        Comparing the price of a Mac to a ‘nix netbook is like asking why anyone would buy a Bentley when there are Volvo’s.

        Also to the open standards jokers among us: Although there is something vaguely chucklesome about the whole ‘open standards’ … ‘but only on our hardware’ thing. You clearly don’t understand the situation. The reason it’s only available on their hardware is because they’re the only ones that support the standard as of yet – because it’s new and they’re innovotive. That doesn’t in any way mean that it;s not an open standard. Once upon a time HTTP only worked on one type of machine … didn’t mean it wasn’t an open standard – in fact I would assume that pretty much any open standard starts its life on one machine.

  10. It’s all about Entertainment, not Information. No wonder this country is so fucked. Thank goddess they haven’t discontinued the Mac yet.

  11. The screen on the iPod Nano looks square in the pictures. The current one has a rectangular screen. Why would you need to rotate a square screen? (Or am I seeing that wrong?)

    I love the smaller size, not a huge fan of losing the physical buttons, but most of the time my Nano is either plugged into the car which means I control it with the stereo, or it’s in the garage which means greasy fingers. The screen will clean more readily than the physical buttons.

    Big fan of the HD camera on the iPod touch. Not sure I’ll shell out the bucks for that one any time soon, but that’s pretty neat.

    1. Why would you need to rotate a square screen?

      Screen faces up no matter which way you are holding it. Good feature. And I think they said gyroscopes (instead of accelerometers) which will make it more accurate (won’t have to shake it to get it to work).

  12. Liking Coldplay is /actually/ prima facie proof that Steve Jobs is now a cyborg, because as someone Internet famous once said, “Coldplay is the kind of music computers would make if they were sentient, and hated humans.”

  13. Ahh, marketing. I just checked the Apple web site for details on the new Nano. They manage to sell a removal of features as a new thing: “iPod Nano is now all music.” It appears they’ve removed the ability to watch videos along with removing the internal camera.

    I do not use my current Nano for watching videos, but thought the camera in the last gen Nano was a positive addition. Also seems odd to have a color LCD and all the driving circuitry along with sufficient storage and a means of transfer but not support playing videos.

  14. So…the AppleTV is a dirt-simple way to get content from the ‘net to your TV without a full-featured computer in the mix. Awesome idea – most media centers I’ve played around with are pretty kludgy.

    Problem is, I’m not especially interested in paying 100 bucks for a device that doesn’t have the capability of streaming video content from any of the other video sites on the net that aren’t youtube (46″ of hamster dance? pass) or netflix (nice, but limited by DVD availability). I mean, I understand Apple’s position – if you can get The Daily Show from them for a buck or from for free, I’d take the free one.

    But I’m not sure appleTV will work for me, which is a shame – I was hoping to try it out.

    1. Apple makes physical shopping devices you have to pay for up front. Other companies make solutions. I have a Patriot Box Office device that can access my network, a connected USB drive, or BT client and stream almost any format to my TV via HDMI.

      It cost all of $85 and doesn’t require me to re-rent media I own or already get via antenna.

  15. I dont get it…they invented iTwitTunes?

    This event seems to be light on the innovation and heavy on the self-congratulatory masturbation.

  16. Why don’t iPods, the industry leader, have such an obvious and useful feature as expandable memory? That automatically makes all other brands superior IMO, even without the hateful iTunes software.

    Why is a clip superior to the armband? I find the armband allows you to see what song you’re playing, whereas anyplace you’d clip it to would not.

    The iPad is pretty and fun to play with, I must say. Prefer my netbook all around, but the iPad display is much better.

    1. Why don’t iPods, the industry leader, have such an obvious and useful feature as expandable memory?

      The only point of differentiation between the cheapest Touch/iPad and the most expensive is that one can hold my iTunes library and one can’t. Putting an SD card slot in the 8GB model would remove the incentive to spend the extra two hundred bucks or so.

  17. “Why don’t iPods, the industry leader, have such an obvious and useful feature as expandable memory? That automatically makes all other brands superior IMO, even without the hateful iTunes software.”

    Well, given the number they’re selling, they apparently don’t need to add it as a feature in order to sell more units.

    I’m guessing it’s something to do with how iTunes works.

    1. “I’m guessing it’s something to do with how iTunes works.”

      Nope. Certain apple devices already use flash memory, just not removable flash memory. This is about scalability and planned obsolescence. In a nutshell, eliminating the former and implementing the latter is a strategy to sell more devices.

  18. Sheesh. Apple haters make me cry. Where would the industry be without Apple innovation? You’d be typing at a DOS prompt on your music player and songs would cost $5 each.

    Apple is one of the few companies that is willing to bet it’s corporate fortune on ideas which are not always obviously the correct ones. There is plenty of room in the world for simple consumer devices that can’t do everything but what it does fills a big niche and does it in a pleasant and intuitive way.

    I doubt you would see Porsche fans criticizing VW Beetle owners on forums especially if the Porsche costs about the same as a Beetle.

    That being said, did anyone hear what is going to happen to existing AppleTV owners? Are we SOL?

    That damn Apple – they hate the early adopters. 8-)

    1. Apple makes great products for the don’t know/can’t learn/wont try crowd. And they deserve to be served. But they shouldn’t think it means theirs is the only path.

    2. I’d rather type in thousands of DOS prompts than buy overprices apple products. And no – until Apple got onto the music software scene, former Apple users downloaded music for free. As non-Apple users do now. price tag for any apple product should say: (2500 bucks + many more grand you’d spend on our expensive bullshit to make the original product any useful). Hell, im sticking with microsoft.

  19. They’re getting rid of the Classic? Well I guess that’s the end of my foray into Apple products. Sigh.

    1. I’m assuming any comment criticizing this post or Apple will be censored?

      In that case, I’m assuming that you haven’t actually read the comments in this thread.

  20. Well, shooooot. No more video in the Nano? Maybe now I’ll finally get one. The old one. For less.

    Thanks, Apple!

  21. Ah, well. If the iPod Classic’s gone, then I’m done with Apple. It’s bad enough that the Classic’s OS is encrypted.

    Apple makes nice stuff. Some of it’s really nice. I just worked on an old PowerBook G4 and it’s still an impressively nice machine.

    I just don’t have the time or the money to invest in the same functionality I have had for years now.

    I’m glad they innovate. They’re good at doing risky things in a way that lets people notice the potential of a device. And, contrary to most people’s opinions where they see others aping Apples innovation as a shameful thing, I see it as a good indication that the concepts that Apple are putting out there are being taken seriously, discussed, and potentially improved upon.

    Though it does seem that social networking is a bit of an ancillary issue unless Apple’s got some new paradigm up their sleeve. I have and Pandora hooked up to Facebook. iTunes submits tracks to And there are times I do not want to be tracked. I’m growing tired of never being alone.

    Let the early adopters and fanboys and haters do what they do. I’ll stand back and make a decision if and when I need a new device further down the discussion curve.

  22. So we’re still talking Apple’s rental model, where you have a countdown clock that starts ticking when you start the movie, and you just lose out if you don’t finish watching it in 24 hours?

    Because that rental model is stupid, unnecessarily tied to patterns of renting physical media. You need pay-per-use, time-limited rentals to make money if you have a limited number of copies you can rent out. A flat fee with no time limit won’t work because pretty soon, all your movies will be out, people won’t be able to get the movies they want, and you’ll lose customers.

    But when you have no limits on how many copies of the movie you can rent out at a time (other than your bandwidth), and the technological ability to let people watch the movie without actually having a copy of the data (i.e. streaming), it just makes sense to take advantage of psychology and offer all-you-can-watch for a flat fee.

    This is why Netflix’s physical disc-rental business is absolutely trouncing brick-and-mortar video stores, and it’s why Netflix Instant Streaming will continue to trounce iTunes movie rental.

    This model works because it reduces people’s perceived risk in renting. Before the days of Netflix, I used to go to the video store, spend 30 minutes agonizing over whether I would actually enjoy any of these movies or just feel like I’d wasted $5, and end up leaving without renting anything because I didn’t want to take the chance. I would also sometimes choose not to rent anything because I wasn’t sure I’d get to finish watching it before I had to bring it back. So I actually rented movies very, very seldom — maybe once every couple of months.

    With Netflix, I happily pay them the same as it would cost me to rent a movie every week. This is because I know if I start watching a movie and it turns out to be terrible, it won’t cost me any more to return it and get a new one. Instant Streaming means it won’t even cost me time — just quit playback and choose something else.

    And of course, it’s well known that when people have to pay per use for something, they get unhappy and tightfisted — but when they pay a flat fee for unlimited access, they feel like they’re getting a great deal, even though most people won’t really use enough to make the flat fee cheaper than per-use fees. (Admittedly, I use a hell of a lot of Netflix instant streaming. But their costs have got to be pretty low for that.)

    I mean, I buy music and movies on iTunes. But I have never — not once — rented anything from iTunes. It’s got all the risk of renting from a brick-and-mortar store and it’s not any cheaper.

    Exception: I might pay 99 cents to watch a TV show commercial-free, if we’re talking about the episode I missed a couple of days ago. If we’re talking about last season, not so much.

    About the only reason I might buy an Apple TV is for the convenience of streaming something I bought on iTunes directly to my TV, without having to mess around hooking up the laptop to the TV and the external hard drive to the laptop (our household iTunes library is big enough that it needs to live on an external drive). Is that $99 worth of convenience? I don’t know.

  23. If iTunes is about to surpass CDs, then it is high time for iTunes to sell music in Apple Lossless format.

  24. why would anyone buy this iTunes in a box and pay 4.99$ per movie when Netflix’s Roku is 60$ (and not needed if one has a current generation console, they all stream netflix) and for 9$ per month they have an all you can eat deal? If AppleTV could play iApps natively it would justify its existence and build into a home entertainment box, but having a rental streamer just to rent content is way too low for my needs.

    1. Oh, stuff it. First time commenter making useless baseless accusations – oh, tons of credibility there.

      Re: the AppleTV: $4.99 rental is just too flipping expensive. I haven’t paid that much to rent a movie in almost a decade. The local rental place is $1 for general releases, and something like $3 for new releases.

    2. Yeah, the $5 rental thing and the only 2 networks thing, together, are probably why it was still introduced as a ‘hobby’. Apple isn’t quite able to to pitch it 100% when it knows the gear is being used to get to other people’s services: netflix and existing dowloaded collections.

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