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Boing Boing/Imaginary Foundation/Marshall McLuhan t-shirt

David Pescovitz at 9:17 am Wed, Sep 1, 2010

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Themessage Mblk Flat  Images Themessage Back Text Cu  Images Flock Cu
I'm pleased to announce another co-designed t-shirt from Imaginary Foundation and Boing Boing! We hope you dig it! This design is a play on media theorist Marshall McLuhan's most famous soundbite, "The medium is the message." It's available in small-XXL. The front of the t-shirt is printed with a flock process, giving the blue text a lush texture. The back (above left) is a super soft "discharge" print with the BB and IF logos and the following text:
"Societies have always been shaped more by the nature of the media with which men communicate than by the content of the communication." –Marshall McLuhan, 1969

This design is a celebration of the t-shirt as a medium. We are all media, so we may as well get good at it.

Boing Boing/Imaginary Foundation t-shirt: The Message

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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  • cortez

    Great shirt, but the $20 for international shipping is a bit :-/

  • Hal

    you bought the t shirt now read the book!
    http://www.amazon.com/S-M-XL-Rem-Koolhaas/dp/1885254865

    • David Pescovitz

      Love that book. I haven’t looked at in a decade or more. Wonder if it still stands up! (Literally and figuratively!)

  • reinix

    loldischarge.

    and, why haven’t you guys installed disqus?

  • Spinningmind

    I like this a lot.

    I feel strongly that it should only have been manufactured in medium size.

    :)

    • David Pescovitz

      Well, the only way Nick got me to agree to work on it with him was by promising me a XXL. ; )

    • mdh

      or have all sizes mfg’d with ‘M’ tags?

      Awesome shirt design.

  • blueelm

    Ha! I like it.

  • kidfunctional

    might have to pick up this as I missed their t-post version here

    • David Pescovitz

      Yeah, I think I blogged about the t-post shirt a while back. Nick from Imaginary and I worked this design up together for t-post and then decided it would make a fun IF/BB t-shirt too!

      • kidfunctional

        yes :) I think it was your post that turned me on to t-post in the first place

  • eagleapex

    Can I get one that says “massage?”

    • David Pescovitz

      You should make one!

  • Chris Spurgeon

    Helvetica FTW!

  • Church

    What sizes does it come in?

    • David Pescovitz

      S-XXL

      (and yes, we know, we left the “XX-large” text off the design.)

      • Church

        I’m a medium (size, that is) so this won’t be a cognitive disconnect for me…