TipEx's clever, raunchy YouTube ad

TipEx (a Commonwealth analogue for Wite-Out and other correction-tape products) has an ingenious and engaging YouTube marketing campaign: a video called "NSFW: A hunter shoots a bear," branches off into a kind of video-text-adventure, where you are invited to type verbs into a box and see what the bear and the hunter do with one another (you can get funny results out of "fuck," of course, and also "gets high with" and "dances" -- I'm sure there's more). It's a kind of next-generation Subservient Chicken, and the (no doubt blisteringly expensive) creative reworking of YouTube's familiar user-interface makes it even more click-trancey than its forebears.

This is how to use YouTube to sell a product. (Thanks, Copyranter!)


  1. That WAS fun. “Tipp-ex” was actually the first one I thought of, but that might be because I went in expecting the product and everything. I see a trend, but of course it will just be low quality, pale imitations and we won’t get anything original for a few years.

  2. the content is pulled in from an iframe here: http://bit.ly/dDrwMU

    i’m guessing they just paid youtube to embed the iframe for that link — there’s no real youtube integration other than replacing a standard page with that.

    the entire ‘youtube’ looking area is really just a single flash file.

  3. Not bad! Some others that work: “punches”, “shits”, “shoots”, “plays with”, “plays soccer with”, “teases”, “jumps”, and “makes love to”. No, that last one isn’t the same as “fucks”.

    Not too surprisingly, “plays football with” is the same as soccer. “Plays chess with”, more surprisingly, also gives that result. “Plays Candyland with” is the same as “Plays with”, tho’.

  4. type in “votes for” to see tipp-ex’s scathing indictment of modern-day democracy.

    also “cons” returned something interesting, he must be running a long con.

    sad to see “reuscitates” and “circumcises” didn’t make the cut.

  5. For some weird reason, the first one I tried was “eats a bear”, and it’s awesome that they actually have a video for that.

  6. Eats is good. Drinks is good. So is pisses on. Photographs is boring.

    Tried “gives birth to” and got back something surreal.

  7. Gotta admit, I love it. Fantastic advertising move.

    I don’t particularly have any need of that product now but I will likely remember the company for some time to come as those people who kept me entertained of an evening. :)

    “sings to” is the only one I’ve “discovered” (as in not yet posted here) so far.

  8. Some fun ones: cuts, becomes, cares about, dances with, brushes, plays, hangs out with.

    I’m not sure why I like this so much.

  9. Subservient chicken? It’s a Choose Your Own Adventure!

    (Some of you kids might be too young for that reference…)

  10. Try the following key words: films, high five, soccer, teases, Michael Jackson, meets, becomes, funk, marries,fart,drunk,dances with, mows lawn, tickles, erases, smokes weed, moons, circus act, burps, phones, fishes, paints, plays music, plays games, pisses with, riding, eating, wrestling, hugging, shoots, sleeps cooks, brushes teeth, pgoes shopping, watches TV,plays house. There may be some repeats.

  11. How’s this for stupid: You can’t click on the Tipp-Ex icon to visit a product page. I’m still not sure what exactly the product does, which is an advertising fail. Cool idea, though.

    /Plus, not “Hunter builds a bear”

  12. It would be a lot more funny except for the jerk move of ramping the volume way up. And of course the reaction to move the volume slider doesn’t have effect so you’re left scrambling to find a way to turn it down.

    My solution was to close the window completely and never go back. You jerk me around like that and you lose me forever.

  13. Sorry, but the Inner Pedant can’t let this one go. Tipp-Ex isn’t a “Commonwealth analogue for Wite-Out…” For a start, it’s German!

    And Commonwealth is quite wrong if used to mean “English-speaking countries that aren’t America” – the inference that there’s a single Commonwealth market more misleading still. Tipp-Ex is the leading correction fluid in the EU market.

    Incidentally, the original Tipp-Ex was a typing correction paper – kind of like carbon paper but white. You’d put it over a mistyped letter, backspace and then re-type the wrong letter to vanish it. Only later did they start making this analog of Wite-Out / Liquid Paper.

  14. “drinks” is disturbing !
    “finds” is entertaining
    “is” also funny
    “smurfs” is not what I was expecting
    “smokes” is smokey

    I shall go and buy some of this bear removal cream immediately. Whatever it is called.

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