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Historic artifact for a holiday weekend

Maggie Koerth-Baker at 4:24 pm Sat, Sep 4, 2010

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This is the world's first frozen margarita machine, invented and built by Mariano Martinez in 1971 from parts of a soft-serve ice cream maker. His inspiration: A 7-11 Slurpee.

Today, it resides in the collection of the National Museum of American History, where a museum director once called it a, "classic example of the American entrepreneurial spirit."

Smithsonian: Top 10 Inventions from the Collections of the National Museum of American History

Maggie Koerth-Baker is the science editor at BoingBoing.net. She writes a monthly column for The New York Times Magazine and is the author of Before the Lights Go Out, a book about electricity, infrastructure, and the future of energy. You can find Maggie on Twitter and Facebook.

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  • Ed Frome

    A fine example of building on existing technology.

    I hope that was an open source ice cream maker, or he might have gotten his butt sued off =oD

  • teapot

    Mariano Martinez… what a fine upstanding example of American Entrepreneurial spirit.

    Him and Braun for the V-2, right? :P

  • LightningRose

    I consider Margarita Slurpee machines to be the height of technological decadence.

    Even more so than the Gin and Tonic pump pot I used at parties in the late 70′s.

  • Anonymous

    Did anyone else think this was a steampunk joke at first glance?

  • Anonymous

    And I am proud to see an outline of the great state of Texas at the top of the machine. Margaritas for the masses!

  • Jackasimov

    Well someone should get it out of there and put it back to work. Am I wrong? Unless it’s sitting in the museum cafeteria that looks like a machine that could use a job (in my house).

  • baccaruda

    Real margheads know that homebuilt ‘rita machines have been around for a lot longer than this article suggests; they’ve just gotten smaller and, I daresay, they’ve lost a certain panache in the process. I still fire up Granddad’s 1935 Schlosser-Warner he brought over from Germany in the ’10s, on special family occasions. It only output 4MPM but for an early homebuilt electric MM kit, that was a luxury back then. We had a close call 8 years ago when one of the vacuum tubes failed, but a buddy of mine who builds & repairs guitar amps saved our butts when he showed me how to link 3 Soviet-built tubes in series to repair it; it had the unintended benefit of boosting output by 1.3 MPM without overheating. I’d been searching for a non-invasive way to increase output for years as our family grew, but anyone who’s ever tried can tell you that parts just don’t exist for these old Schlossers anymore. I heard about an S-W that popped up in a garage sale in a suburb of Atlanta, rumored to be one of the two experimental machines Coca-Cola discarded when they abandoned their plans to sell canned margaritas (a good thing, if you ask me; I’d hate to see a world full of flaccid mass-produced canned margaritas) but by the time I flew down to check it out, the trail had gone cold. Losing out on that baby still hurts when I think about it.

  • Jack

    No need to get it back to work. Leave it as is. It’s rare to see 1970s/1980s technology put on a pedestal and respected for what it does outside of kitsch. Respect this machine!

  • Anonymous

    Saw the teaser and had to find out if it was the real thing or not. It is! Mariano Martinez owns and operates a chain of Tex-Mex restaurants in Dallas, TX and the surrounding area. They’re great restaurants, or at least they were 10 years ago or so, when I lived in Texas. Thanks for the story!