Video artist and viral genius Joe Sabia, whose work we've featured before on Boing Boing Video and the Virgin America in-flight Boing Boing TV channel, shares word of a project he just completed for the energy drink company behind Zombie Blood Energy Potion.
"Red Light Fright was highly experimental, highly speculative, and the results were hilarious," Joe says.
"We basically loaded an intersection with zombies, intentionally blew a right light, and received a ticket in the mail with a ton of photos showing branded zombies in action. No arrests, no manhunts for us (we hope). just good, safe clean fun."
Did the zombies really get the parking tickets? Are they real zombies? Are they real parking tickets? He won't tell me. Either way, a clever viral marketing stunt on what I'm told was a very low budget.
Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: email@example.com.