A Canadian safety awareness group put a 45-foot decal of a little girl on a West Vancouver intersection. Apparently when you approach it, it creates an optical illusion of a real 3D figure. The effect is similar to the fake speed bumps I posted about in 2008. The organization behind the child-in-the-road sticker, Preventagble, is examining how it impacts driving behavior and also, seemingly with success, creating a buzz about road safety in the area. From CNN:
The group, which uses guerrilla marketing in campaigns focusing on preventable injuries, developed the image with the support of the BCAA Traffic Safety Foundation, the District of West Vancouver, School District #45 West Vancouver, and the West Vancouver Police.
With the help of a Youtube video that shows how it appears to an approaching driver, the illusion has sparked intense debate in British Columbia and outside Canada, with some claiming it could lead drivers to swerve or break abruptly in a school zone.
But Preventable says a detailed risk assessment was undertaken to address such concerns.
Before drivers approach the image, they pass a "School Zone" sign, crosswalk, an extended curb and a sign by Preventable that reads, "You’re probably not expecting kids to run out on the road."
Way back in 2011, major American automakers were slow to realize that “companies in Silicon Valley have for some time been looking at cars just like another mobile device or app.” When the disruption, hit, it hit hard, writes Nick Bilton:
Founded in 1970 as Xerox’s R&D division, PARC was a dream factory that brought the world laser printing, Ethernet, the graphical user interface that led to Windows and the Macintosh, ubiquitous computing, and many other technologies that we now take for granted. Why made the place so damn special? Alan Kay, who pioneered networked computing […]
All moms are different. But all moms like getting flowers on Mother’s Day, and that’s a fact (not, however a fact we can document in any fashion.) Instead of getting chewed out for forgetting to call her on the second Sunday of May, you can take care of it ahead of time with Teleflora’s flower […]
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]
“Gets stuff done,” is a good way to be described by anybody. Especially by coworkers or bosses. Because whether you’re in finance or a children’s librarian, stuff needs to get done. But how do you make sure stuff gets done? You definitely can’t do all the stuff yourself, unless your company/organization/government office consists entirely of you. And […]