A Canadian safety awareness group put a 45-foot decal of a little girl on a West Vancouver intersection. Apparently when you approach it, it creates an optical illusion of a real 3D figure. The effect is similar to the fake speed bumps I posted about in 2008. The organization behind the child-in-the-road sticker, Preventagble, is examining how it impacts driving behavior and also, seemingly with success, creating a buzz about road safety in the area. From CNN:
The group, which uses guerrilla marketing in campaigns focusing on preventable injuries, developed the image with the support of the BCAA Traffic Safety Foundation, the District of West Vancouver, School District #45 West Vancouver, and the West Vancouver Police.
With the help of a Youtube video that shows how it appears to an approaching driver, the illusion has sparked intense debate in British Columbia and outside Canada, with some claiming it could lead drivers to swerve or break abruptly in a school zone.
But Preventable says a detailed risk assessment was undertaken to address such concerns.
Before drivers approach the image, they pass a "School Zone" sign, crosswalk, an extended curb and a sign by Preventable that reads, "You’re probably not expecting kids to run out on the road."
Hey, it’s your ol’ pal Joel! Used to write a gadget blog that wasn’t about gadgets? Man, great to see you. No, no, have a seat. Can we get a couple of…yeah, no ice, thanks.So let’s get business out of the way before we eat: One of my clients is launching a Kickstarter today and […]
With the cacophony of an election year ablaze with unparalleled drama being fought on the front lines of Twitter, we find ourselves slowing down and staring at it like a bad accident. The need for escapist relief is perhaps more dire than usual right now. This fall, if it’s drama you crave, but the Hillary […]
For more than a decade, University of Southern California neuro-engineer Theodore Berger has been working on an artificial hippocampus, an electronic aid for the part of the brain that scientists believe encodes experiences as long-term memories. Now Berger and a new startup called Kernel are confident that the device is ready for prime time. “We’re […]
The Lytro Illum is our all-time best-selling camera and here’s our best deal yet. Apply the code “Lytro10” to save an extra 10% off on this camera’s mind-blowing functionality in this exclusive one day only sale.
If you’re looking to earn a top salary in the tech industry, there’s no better career than coding. However, sometimes the hardest part of entering this career path is knowing where to begin.We took the Complete Web Developer Course because it took that decision out of our hands. This course teaches beginner-friendly coding languages that will also help land an immediate […]
To be a Pokémon master, you’ll need a phone that won’t constantly die on you. Because nothing is worse than seeing the screen go black right as you’ve finally found the Charizard of your dreams.That’s why we’re so excited about the LinearFlux PokeCharger Portable Battery ($39.99). With its 3.0 Amp HyperCharging technology, this slim battery will […]