A Canadian safety awareness group put a 45-foot decal of a little girl on a West Vancouver intersection. Apparently when you approach it, it creates an optical illusion of a real 3D figure. The effect is similar to the fake speed bumps I posted about in 2008. The organization behind the child-in-the-road sticker, Preventagble, is examining how it impacts driving behavior and also, seemingly with success, creating a buzz about road safety in the area. From CNN:
The group, which uses guerrilla marketing in campaigns focusing on preventable injuries, developed the image with the support of the BCAA Traffic Safety Foundation, the District of West Vancouver, School District #45 West Vancouver, and the West Vancouver Police.
With the help of a Youtube video that shows how it appears to an approaching driver, the illusion has sparked intense debate in British Columbia and outside Canada, with some claiming it could lead drivers to swerve or break abruptly in a school zone.
But Preventable says a detailed risk assessment was undertaken to address such concerns.
Before drivers approach the image, they pass a "School Zone" sign, crosswalk, an extended curb and a sign by Preventable that reads, "You’re probably not expecting kids to run out on the road."
This oft-seen wonderfully weird photo depicts Hugo Gernsback wearing his “teleyeglasses” in 1963. Gersnback, an inventor of such innovations as a combination electric hair brush/comb and a battery-powered handheld illuminated mirror, is best known to science fiction fans as the founder of Amazing Stories magazine! Gernsback coined the term “science fiction” and the Hugo Awards […]
As U.S. headlines bombard us with proof of how low humanity can go, here’s a look at a happy, peaceful, and prosperous country — The Netherlands — to remind us that it is actually possible for the human race to get it right. If people want to change present circumstances through liberal ideals, it’s helpful to look […]
Steven “Hackers” Levy has a long view of Trump: as radical as he is, he’s only a drop in the bucket compared to the political and social changes wrought by technology: “Who was king during the industrial revolution in England? The quirks and flaws of government leaders are not relevant information when studying the enlightenment. […]
Holiday shopping is in full swing, and the Striiv Touch is one of the best gift ideas I’ve landed on. Its simple design works for females and males, and its wide range of features makes it suitable for even the non-fitness enthusiasts in your life.Unlike traditional fitness trackers, the Striiv Touch also acts as a smartwatch. It […]
The Pocket Tripod PRO had massive Kickstarter success in 2013, raising almost $85,000 in a single month. But this isn’t just another case of pre-release product hype. This ingenious little device folds out from a credit-card-shaped plastic slab into a sturdy stand with a surprisingly wide range of motion. In portrait orientation, your phone slides […]
Loot Crate is a totally different kind of subscription service that mails subscribers monthly boxes filled with curated geek, pop culture, and gamer paraphernalia. Its cult following awaits a box every month filled with everything from bobble heads to T-shirts to special edition collectibles. But nothing gets Loot Crate fans as excited as the limited […]