A Canadian safety awareness group put a 45-foot decal of a little girl on a West Vancouver intersection. Apparently when you approach it, it creates an optical illusion of a real 3D figure. The effect is similar to the fake speed bumps I posted about in 2008. The organization behind the child-in-the-road sticker, Preventagble, is examining how it impacts driving behavior and also, seemingly with success, creating a buzz about road safety in the area. From CNN:
The group, which uses guerrilla marketing in campaigns focusing on preventable injuries, developed the image with the support of the BCAA Traffic Safety Foundation, the District of West Vancouver, School District #45 West Vancouver, and the West Vancouver Police.
With the help of a Youtube video that shows how it appears to an approaching driver, the illusion has sparked intense debate in British Columbia and outside Canada, with some claiming it could lead drivers to swerve or break abruptly in a school zone.
But Preventable says a detailed risk assessment was undertaken to address such concerns.
Before drivers approach the image, they pass a "School Zone" sign, crosswalk, an extended curb and a sign by Preventable that reads, "You’re probably not expecting kids to run out on the road."
At Vice, Leigh Alexander (recently at Boing Boing) writes about the superstitious rituals we all practice when it comes to technology. We do it whether we are conscious of the ritual or not, and we do it even when we are informed the ritual is harmful to the machines. …blowing on cartridges may have actually […]
Amazon’s Audible is hands-down the most popular place to find audiobooks. With its library of over 180,000 books, Audible has the biggest audiobook selection in the world, and a membership gets you a free book each month. You can sync Audible across multiple devices, so you’ll never lose your spot whether you’re on your computer or your phone.This […]
#1. A-Audio Legacy Noise Cancelling Headphones with 3-Stage Technology The A-Audio Legacy Headphones are the Boing Boing Store’s best seller this month, and it’s easy to see why. With 40mm drivers, powerful circuitry, and memory foam padded circumaural ear cups, these are clearly super high-quality headphones. Plus, the patented 3-Stage Technology lets you toggle between passive […]
Vaping is getting more mainstream by the day, which means there’s been an influx of quality yet affordable vaporizers on the market. We’re particularly excited about the APX Wax Vaporizer Kit, which is an easy-to-use, high-quality vape that works with both dry herbs and waxy concentrates.If you’re a beginner trying to get into vaping, the APX […]