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Noxzema ad as lush pulp cover

Cory Doctorow at 9:11 pm Tue, Sep 21, 2010

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I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

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  • treacle

    I recently learned, –and have seen work–, that plain non-fat yogurt will take a mean sunburn to a tan in :15-:20 minutes. Apply liberally, wait the quarter hour, then gently rinse off. It’s amazing. I don’t know why this doesn’t have wider awareness.

  • Stefan Jones

    That evokes too many painful memories to be funny or lurid.

    I’m glad sunblock is widely available these days.

  • Donald Petersen

    I used Noxzema as face wash in my zitty youth, but I was also aware of its use to mitigate the pain of sunburn. It is, after all, a “cold cream.”

    My mother swore by the application of wet tea bags to 1st-degree sunburns. To this day I think she was a bit nuts when it came to that.

    As for the illustration, I’m sure it’s a hand-tinted B&W picture. Can’t tell by the pixels, just the not-of-this-earth hues. ;^)

  • Anonymous

    In the early 80′s there was a billboard outside of Philly that showed a woman in a skimpy bikini with the caption “slip into something tan”. Seemed risque even then.

  • Jack

    Painful, yes. But I miss tan lines. And I will leave it at that.

  • Anonymous

    Oh man, I haven’t thought of that stuff in so long! Do they still make it? Just looking at the bottle I could smell it, Grandpa used to use that stuff all the time.

  • george57l

    Did they have Photoshop in those days? Or just paint yellow stuff on a reasonably healthy pink body and then enhance the red when it went to the printer?

  • Alan

    I remember my grandma using Noxzema on us whenever we got sunburns as kids. I’m hoping it has cancer-fighting properties.

  • Lady Katey

    George- it could have been done by touching up the image during the layout process. Photos have been touched up by hand since the beginning of commercial photography.

    That being said, I’m sure there were plenty of volunteers from the art department to paint the GIRL not the PICTURE. Ya know, for authenticity’s sake.

  • dculberson

    A friend of mine was on Jeopardy and was doing well until she got to the first Daily Double. She bet everything, of course, and it was an answer about Noxzema. Missed it, and couldn’t regain her confidence. I spun it positively to her by saying she could now honestly sing the awesome Weird Al song “I lost on Jeopardy!”

  • pinxX0ry

    They do still make Noxzema. It’s the only face wash I can use, and it’s the bomb.