Cory Doctorow at 10:48 pm Wed, Sep 22, 2010
ADVERTISE AT BOING BOING!
If you’ve looked at cookbooks of the era, the petroleum salad isn’t that much more unappealing than what people actually ate.
Seems like cute ad; a new “salad” for your highways. Not a real salad, obviously. But I suppose I’m of the right vintage to read it as it was intended. :/
Read the fine-print, fool– it’s a jokey, a play on ye olde word. There talkin about make ashphalt (not a REAL salad that somebuddy might eat at a restarant.)
I did an internship at Shell Research in Thornton when studying chemistry at Brunel. It was awesome – they had the best canteen ever. No crude oil salads in sight. They had a full silver service restaurant for VIPs too. Yummy.
The best way to market anything to Americans is to make it look like food. Everyone knows this.
To be fair, it isn’t salad, but “salad”. I’m pretty sure the public back then knew what quotes around a word meant, and instantly knew what Macadam was. Or perhaps they didn’t, and the ad was a bomb just as it would be today.
Peggy, come into my office, NOW!
Don must have slept in that day.
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