Shell Research: as delicious as rocks slathered in crude

For reasons I am at a loss to explain, someone at Shell Research once believed that their mission could be made attractive to the public if it was summarized in this advert featuring a slimy petroleum salad.

Shell Research


  1. If you’ve looked at cookbooks of the era, the petroleum salad isn’t that much more unappealing than what people actually ate.

  2. I did an internship at Shell Research in Thornton when studying chemistry at Brunel. It was awesome – they had the best canteen ever. No crude oil salads in sight. They had a full silver service restaurant for VIPs too. Yummy.

  3. To be fair, it isn’t salad, but “salad”. I’m pretty sure the public back then knew what quotes around a word meant, and instantly knew what Macadam was. Or perhaps they didn’t, and the ad was a bomb just as it would be today.

  4. Seems like cute ad; a new “salad” for your highways. Not a real salad, obviously. But I suppose I’m of the right vintage to read it as it was intended. :/

  5. Read the fine-print, fool– it’s a jokey, a play on ye olde word. There talkin about make ashphalt (not a REAL salad that somebuddy might eat at a restarant.)

Comments are closed.