The Guardian's Martin Robbins does a spot-on bit of media criticism on the standard template for mainstream science reporting, in a piece fittingly entitled, "This is a news website article about a scientific paper."
In the standfirst I will make a fairly obvious pun about the subject matter before posing an inane question I have no intention of really answering: is this an important scientific finding?
This is a news website article about a scientific paper
In this paragraph I will state the main claim that the research makes, making appropriate use of "scare quotes" to ensure that it's clear that I have no opinion about this research whatsoever.
In this paragraph I will briefly (because no paragraph should be more than one line) state which existing scientific ideas this new research "challenges".
If the research is about a potential cure, or a solution to a problem, this paragraph will describe how it will raise hopes for a group of sufferers or victims.
This paragraph elaborates on the claim, adding weasel-words like "the scientists say" to shift responsibility for establishing the likely truth or accuracy of the research findings on to absolutely anybody else but me, the journalist.
Frog tongue mechanism has been well-documented, but only recently have scientists started looking at the remarkable combo of tongue softness and frog spit’s chemical makeup.
Elenco’s Night ‘n Day Mechanical Globe uses a system of translucent, exposed gears to rotate an internally illuminated globe that displays the seasonally adjusted, real-time night/day terminator as it spins.
KSU plant biochemical geneticist Raj Nagarajan describes the properties of Thaumatin, Monellin and Brazzein, all found in west African plants that are generally considered safe for consumption; each is a protein, and they are, respectively, 1,000x, 2000x, and 3000x sweeter than sugar.
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Although there will never be a consensus about the best way to make coffee, any coffee connoisseur will agree that controlling the grind of your beans and balancing water temperature are the keys to a tasty cup. Since your plastic coffee pot doesn’t really allow for that kind of customization, going back to the French […]