Life Inc is being made into a series for the NBC Today show called Life Inc: The Economy and You. Unfortunately for me, it's not based on my book Life Inc, about the rise of corporatism and the way corporate logic replaces human and community values, but on their own idea for a series on the rise of corporatism and the way people can learn to play the game, too. (Thus, the banner ads for sponsor and personal finance guru Suze Ormond). Oh well. Serves me right for employing such a standard (and overused) construction for the title of a book. Luckily for me, however, the Life Inc. series will still be running for the January 1, 2011 paperback release of Life Inc: How corporatism conquered the world and how to take it back - which has been expanded by a third to include a resource guide on how to take back our world. In there, I've got essays from people and organizations who are modeling some great post-corporate strategies for creating and exchanging value. They include Freecycle, LocalHarvest, Streetsblog, CableCar Cinema of Providence, Kiva, Metacurrency, Four Corners Exchange, a babysitting co-op, a biodiesel collective, and more. With any luck, a few people looking for a get-rich scheme will buy my book by mistake, and get a some good ideas for getting rich slowly and sustainably, instead.
Winner of the Media Ecology Association's first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each other's values. He is technology and media commentator for CNN, and has taught and lectured around the world about media, technology, culture and economics. His new book, Program or Be Programmed: Ten Commands for a Digital Age, a followup to his Frontline documentary, Digital Nation. His last book, an analysis of the corporate spectacle called Life Inc., was also made into a short, award-winning film.