My mother lives in a high-rise in downtown Philadelphia. We were talking on the phone last week when she suddenly stopped and said, in a wondering voice: "Look at that. It's a dirigible," accenting the second syllable: di-RIG-ible. (My mom is elderly.) I realized later it was the Conan blimp, a brilliant viral marketing gambit for the upcoming Conan O'Brien show on TBS. The blimp is fitted out with a number of whiz-bang bells and whistles, including the capability to auto-check in at Foursquare, if you go for that sort of thing. And I wondered: Where does an idea like this come from? The blimp itself was designed by Blue Sky, an Atlanta agency, with web design and social-media stuff by Breakfast, a New York firm with an appealing retro-futuristic sensibility. It shouldn't be surprising, I guess, that the lightbulb moment for guys like these came when somebody sat up straight and blurted out: "A blimp!" Or maybe, in this case, "A dirigible!" And in a sense, the roots of the Conan blimp go back, way back, all the way back to May of 2010. (All right, maybe that's not so far back, but things move so fast nowadays.) That's when Breakfast rigged, for the New York design event MunNY, an iPad-controlled video blimp. It was 52 inches long, silver, and video-enabled (of course it was) and it circled the MunNY afterparty at a dizzying height of about eight feet, beaming a live feed back down to the skinny, well-dressed crowd below. What was it Springsteen said -- "From small things, mama, big things one day come."
5 years ago, Boing Boing described James Gleick’s The Information: A History, A Theory, A Flood as “a jaw-dropping tour de force history of information theory… The Information isn’t just a natural history of a powerful idea; it embodies and transmits that idea, it is a vector for its memes (as Dawkins has it), and […]
James Delingpole is an invective-hurling anti-climate science columnist who has candidly admitted that he doesn’t bother to read scientific papers, calling himself a “an interpreter of interpretations.”
Loot Crate is a totally different kind of subscription service that mails subscribers monthly boxes filled with curated geek, pop culture, and gamer paraphernalia. Its cult following awaits a box every month filled with everything from bobble heads to T-shirts to special edition collectibles. But nothing gets Loot Crate fans as excited as the limited […]
The ARMOR-X Mini Flexible Phone Tripod is a smartphone tripod that is designed with flexible legs to rest on virtually any type of surface. Other tripods have proved useless unless I conveniently have a flat surface in front of me, which is why this particular tripod was appealing enough to try out. The ARMOR-X is compact and easy […]
You don’t need to get an advanced degree and take out massive loans to become a coder. This bundle of 10 courses was designed to teach anyone to code at home for less than it costs to go out for dinner. I was particularly impressed with this new 2017 bundle because it includes courses on […]