Major fundraising pitch (with matching funds) for CC licensed film about "environmental extremists"

Becky Hogge sez,

A while back you blogged about "Just Do It", a new documentary from acclaimed film-maker Emily James about direct action climate change activists and the flak they get from law enforcement. For the last two weeks, the production team have been on fundraising overdrive, trying to raise £20K in 20 days. That's because during this period, every penny given by the general public will be matched by Lush cosmetics.

There are four days left to the deadline and £8K left to raise (£4K from all of us and £4K from Lush). So BoingBoing-ers have four days left to double the money they give in support to this amazing project. I've kicked in my £150 partly because I'm ashamed how my country often chooses to suppress these activists' dissent, but mostly because I'm really excited that such an important documentary is going to be released Creative Commons.

You can read about Emily's motivation to get on board with CC at the Just Do It film website, which the information anarchist in me is excited to announce is now returned first on a Google UK Search for "just do it", one result ahead of Nike.com.

4 DAYS LEFT TO DONATE! Kick-start your Monday with Just Do It!

(Thanks, Becky!)