Comments on: Oddly lovely fake-cheese ad http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html Brain candy for Happy Mutants Mon, 20 May 2013 09:32:00 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Prairie Dog http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931593 Prairie Dog Wed, 30 Nov -0001 00:00:00 +0000 #comment-931593 Just for fun, here are Velveeta's ingredients: MILK, WATER, MILKFAT, WHEY, WHEY PROTEIN CONCENTRATE, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, ALGINATE, SODIUM CITRATE, APOCAROTENAL (COLOR), ANNATTO (COLOR), ENZYMES, CHEESE CULTURE Just for fun, here are Velveeta’s ingredients:
MILK, WATER, MILKFAT, WHEY, WHEY PROTEIN CONCENTRATE, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, ALGINATE, SODIUM CITRATE, APOCAROTENAL (COLOR), ANNATTO (COLOR), ENZYMES, CHEESE CULTURE

]]> By: ROSSINDETROIT http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931600 ROSSINDETROIT Wed, 30 Nov -0001 00:00:00 +0000 #comment-931600 Any ad with the words "hot fat in a heavy skillet" is Win. I'd eat that tomato thing if it was made with real cheese and not cheez. And I'm not sure that fake cheese is necessarily worse for you. If it's lower in fat it could actually be healthier in sauces. That said, I'm not going to donate my own arteries to an experimental trial. Any ad with the words “hot fat in a heavy skillet” is Win.
I’d eat that tomato thing if it was made with real cheese and not cheez. And I’m not sure that fake cheese is necessarily worse for you. If it’s lower in fat it could actually be healthier in sauces. That said, I’m not going to donate my own arteries to an experimental trial.

]]> By: facetedjewel http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931602 facetedjewel Wed, 30 Nov -0001 00:00:00 +0000 #comment-931602 Thanks for the gallery cite. That was a solid two hours of hilarity! Thanks for the gallery cite. That was a solid two hours of hilarity!

]]> By: freshacconci http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931603 freshacconci Wed, 30 Nov -0001 00:00:00 +0000 #comment-931603 Anybody else have that moment as a child when someone made you a grilled-cheese sandwich with real cheddar? It was disappointing. Cheddar just didn't measure up to the cheese food (American cheese, Kraft Slices, whatever you called them in your region). I thought real cheese was gross and I grew up in a European household. My parents ate Limburger. We usually had several varieties of cheese available at any given time but I would only touch processed cheese. Anybody else have that moment as a child when someone made you a grilled-cheese sandwich with real cheddar? It was disappointing. Cheddar just didn’t measure up to the cheese food (American cheese, Kraft Slices, whatever you called them in your region). I thought real cheese was gross and I grew up in a European household. My parents ate Limburger. We usually had several varieties of cheese available at any given time but I would only touch processed cheese.

]]> By: Jerril http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931604 Jerril Wed, 30 Nov -0001 00:00:00 +0000 #comment-931604 They're not legally allowed to call it cheese. There's actually very strict rules about it - mostly caused by cheese industry pressure to try and distinguish the traditional product with the newer versions. This isn't just a historical note, it's currently enforced as well. "Processed cheese" isn't anything particularly amazing - you just take "normal" firm cheese and smash it into a paste, you usually add a little oil to maintain consistency (and annatto for colouring and flavour for that real American Cheese experience), and voilla, all the funny little triangle ends can be made into a nice brick shape that sells better. You can make it at home with a food processor, or with a lot of time and a potato masher. Further grades are a little more complicated, but the core idea is "add an emulsifier so the fat doesn't separate when its heated". Like adding mustard to your oil-and-vinegar dressing to stop it from separating in the bottle, or a splash of milk to your scrambled eggs to get the yokes to blend. They’re not legally allowed to call it cheese. There’s actually very strict rules about it – mostly caused by cheese industry pressure to try and distinguish the traditional product with the newer versions.

This isn’t just a historical note, it’s currently enforced as well.

“Processed cheese” isn’t anything particularly amazing – you just take “normal” firm cheese and smash it into a paste, you usually add a little oil to maintain consistency (and annatto for colouring and flavour for that real American Cheese experience), and voilla, all the funny little triangle ends can be made into a nice brick shape that sells better. You can make it at home with a food processor, or with a lot of time and a potato masher.

Further grades are a little more complicated, but the core idea is “add an emulsifier so the fat doesn’t separate when its heated”. Like adding mustard to your oil-and-vinegar dressing to stop it from separating in the bottle, or a splash of milk to your scrambled eggs to get the yokes to blend.

]]> By: ManOutOfTime http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-932116 ManOutOfTime Wed, 30 Nov -0001 00:00:00 +0000 #comment-932116 I am continually amazed that artists of the 40's and 50's (and, to a lesser extent, those of the 60's and 70's) had the foresight to make their stuff look vintage. I am continually amazed that artists of the 40′s and 50′s (and, to a lesser extent, those of the 60′s and 70′s) had the foresight to make their stuff look vintage.

]]> By: ROSSINDETROIT http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931610 ROSSINDETROIT Wed, 30 Nov -0001 00:00:00 +0000 #comment-931610 Before you turn up your nose at these recipe suggestions, take a look at the fast food industry's latest oleaginous protein bombs. They're as bad as or worse than beef and cheez food in a crock, and drive-through mega burgers sell by the millions/day. Before you turn up your nose at these recipe suggestions, take a look at the fast food industry’s latest oleaginous protein bombs. They’re as bad as or worse than beef and cheez food in a crock, and drive-through mega burgers sell by the millions/day.

]]> By: Kosmoid http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931618 Kosmoid Wed, 30 Nov -0001 00:00:00 +0000 #comment-931618 It's 1946, and we've ended a war expeditiously using new technology. Food rationing is over, and the American nuclear family is being re-invented. Dads have come home, to be there for their kids after touring the world, but some Moms got a taste for working in the real world too, maybe in a factory or as a pilot shuttling aircraft, or something else for the war effort. Now it's all about convenience for the homemaker. Cutting corners with quick-melting cheese product. Maybe Mom would be most happy if she could drop the apron, quit this scene entirely, and run. It’s 1946, and we’ve ended a war expeditiously using new technology. Food rationing is over, and the American nuclear family is being re-invented. Dads have come home, to be there for their kids after touring the world, but some Moms got a taste for working in the real world too, maybe in a factory or as a pilot shuttling aircraft, or something else for the war effort.

Now it’s all about convenience for the homemaker. Cutting corners with quick-melting cheese product. Maybe Mom would be most happy if she could drop the apron, quit this scene entirely, and run.

]]> By: Anonymous http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931883 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-931883 "mass market unfoods" You mean Corporate manufactured CONSENT of slow KILLS... “mass market unfoods” You mean Corporate manufactured CONSENT of slow KILLS…

]]> By: Vanwall http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931410 Vanwall Wed, 30 Nov -0001 00:00:00 +0000 #comment-931410 "tangy cheese food" - That must be it. “tangy cheese food” – That must be it.

]]> By: technogeek http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931411 technogeek Wed, 30 Nov -0001 00:00:00 +0000 #comment-931411 It's worth noting that all of these leverage the thing that "pasteurized process cheese food" (and American cheese) do best, that being to melt easily and evenly. It’s worth noting that all of these leverage the thing that “pasteurized process cheese food” (and American cheese) do best, that being to melt easily and evenly.

]]> By: Antinous / Moderator http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931412 Antinous / Moderator Wed, 30 Nov -0001 00:00:00 +0000 #comment-931412 Only from the Great Atlantic and Pacific Tea Company. http://graphic-design.tjs-labs.com/gallery-view?product=CHED-O-BIT*CHEESE*FOOD Only from the Great Atlantic and Pacific Tea Company. http://graphic-design.tjs-labs.com/gallery-view?product=CHED-O-BIT*CHEESE*FOOD

]]> By: Antinous / Moderator http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931413 Antinous / Moderator Wed, 30 Nov -0001 00:00:00 +0000 #comment-931413 And if you Google it, you can find some for sale on eBay. Yum. And if you Google it, you can find some for sale on eBay.

Yum.

]]> By: Anonymous http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931414 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-931414 I don't care what anyone says, that beef casserole looks awesome. I don’t care what anyone says, that beef casserole looks awesome.

]]> By: Church http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931418 Church Wed, 30 Nov -0001 00:00:00 +0000 #comment-931418 Seriously, Cory, what's behind this new obsession? And I bet if someone blogged that Ched-o-bit baked stuffed tomato as 'alien in a blanket' you'd be all over it. Seriously, Cory, what’s behind this new obsession?

And I bet if someone blogged that Ched-o-bit baked stuffed tomato as ‘alien in a blanket’ you’d be all over it.

]]> By: Jake0748 http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931419 Jake0748 Wed, 30 Nov -0001 00:00:00 +0000 #comment-931419 Its a real "wife-saver" because it helps you cut corners in the kitchen! And maybe the best product name I've heard all week. Ched-o-bit. How come my mom never gave us any when we were kids? :( Its a real “wife-saver” because it helps you cut corners in the kitchen!

And maybe the best product name I’ve heard all week. Ched-o-bit.

How come my mom never gave us any when we were kids? :(

]]> By: pjcamp http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931421 pjcamp Wed, 30 Nov -0001 00:00:00 +0000 #comment-931421 I like my cheeses slick. I like my cheeses slick.

]]> By: social_maladroit http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931426 social_maladroit Wed, 30 Nov -0001 00:00:00 +0000 #comment-931426 If you bought 2^20 of them (a Ched-O-Megabyte), you could practically have enough to eat to survive the apocalypse! If you bought 2^20 of them (a Ched-O-Megabyte), you could practically have enough to eat to survive the apocalypse!

]]> By: Anonymous http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931428 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-931428 Mel-o-bit pimento. Mmmmmm. Tasty. Guess this is A&P's store brand version of Velveeta, which was invented in 1918 according to Wikipedia. Mel-o-bit pimento. Mmmmmm. Tasty. Guess this is A&P’s store brand version of Velveeta, which was invented in 1918 according to Wikipedia.

]]> By: nixiebunny http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931431 nixiebunny Wed, 30 Nov -0001 00:00:00 +0000 #comment-931431 Some of my friends who were in a band 20 years ago did a song called "Pasteurized Process Cheese Food Product". Some of my friends who were in a band 20 years ago did a song called “Pasteurized Process Cheese Food Product”.

]]> By: Anonymous http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931432 Anonymous Wed, 30 Nov -0001 00:00:00 +0000 #comment-931432 It is sobering to consider that mass market unfoods are really that old. It is sobering to consider that mass market unfoods are really that old.

]]> By: Johnny Cat http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931433 Johnny Cat Wed, 30 Nov -0001 00:00:00 +0000 #comment-931433 "Sucks Being Me!" Says Mom. “Sucks Being Me!” Says Mom.

]]> By: Avram / Moderator http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931435 Avram / Moderator Wed, 30 Nov -0001 00:00:00 +0000 #comment-931435 Cheese food! For when your cheese gets hungry! Cheese food! For when your cheese gets hungry!

]]> By: Xenu http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931436 Xenu Wed, 30 Nov -0001 00:00:00 +0000 #comment-931436 Hate to think of what's in this stuff, but it's probably the same gunk in Velveeta. Hate to think of what’s in this stuff, but it’s probably the same gunk in Velveeta.

]]> By: Gyrofrog http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931437 Gyrofrog Wed, 30 Nov -0001 00:00:00 +0000 #comment-931437 I like that it shows the dad playing with the kids. I figure the image (not necessarily the reality) of this era is dad with his pipe and newspaper, not being disturbed. I like that it shows the dad playing with the kids. I figure the image (not necessarily the reality) of this era is dad with his pipe and newspaper, not being disturbed.

]]> By: mermaid http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931440 mermaid Wed, 30 Nov -0001 00:00:00 +0000 #comment-931440 is it vegan? is it vegan?

]]> By: mermaid http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931441 mermaid Wed, 30 Nov -0001 00:00:00 +0000 #comment-931441 notice, mom is not eating. notice, mom is not eating.

]]> By: Maggie Koerth-Baker http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931442 Maggie Koerth-Baker Wed, 30 Nov -0001 00:00:00 +0000 #comment-931442 Images like that just remind me, "Oh, yeah, all these parents were, like, 25, and had three kids. They're using the energy I used to go play elaborate, cross-town, scavenger hunt drinking games." Images like that just remind me, “Oh, yeah, all these parents were, like, 25, and had three kids. They’re using the energy I used to go play elaborate, cross-town, scavenger hunt drinking games.”

]]> By: johnnyaction http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931446 johnnyaction Wed, 30 Nov -0001 00:00:00 +0000 #comment-931446 I can feel my arteries clogging already. More Ched-O-Bit please! This ad really reminds me of Lileks gallery of regrettable food: http://www.lileks.com/institute/gallery/ A must visit but not on a queasy stomach. I can feel my arteries clogging already.

More Ched-O-Bit please!

This ad really reminds me of Lileks gallery of regrettable food: http://www.lileks.com/institute/gallery/

A must visit but not on a queasy stomach.

]]> By: ackpht http://boingboing.net/2010/11/06/oddly-lovely-fake-ch.html#comment-931447 ackpht Wed, 30 Nov -0001 00:00:00 +0000 #comment-931447 Everyone knows that the best cheese is the one with the lowest melting temperature. Everyone knows that the best cheese is the one with the lowest melting temperature.

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