Kremlinology with Rupert Murdoch: what do the Times paywall numbers mean?


5 Responses to “Kremlinology with Rupert Murdoch: what do the Times paywall numbers mean?”

  1. doug_in_pdx says:

    So, here’s my theory.

    There are about 23 percent of us, racists, bigots and theocrats.

    (about the numbers that stayed fiercely loyal to Bush, minus the top two percent very wealthy)

    These people need to escape the otherwise ordinary social pressure to grow up and play well with the other kids. Normally, they gather in clubs and other places, among “their special friends”, “who understand how it is”, and that’s the default state of things.

    Turns out, validating their issues pays good money! When we air programming that reinforces their discriminatory positions, which are otherwise ALWAYS WRONG, they can enjoy the daylight, feeling like one of the ordinary people, with few worries about having to face being the asses they are.

    Rupert understands this. Those people will watch the program, buy the product, write the letter, and make the phone call, because they need the enablement, and it’s worth a lot to them.

    He can message to that base, and they will pay, thus powering a empire that will compete very successfully.

    It’s worked on radio, TV, print, why not Internet?

  2. Blue says:

    I have an easier way of cutting through the obscuration of Murdoch’s PR.

    If the scheme really was a success, they would say explicitly how it was a success and be more forthcoming with their triumphant figures. They have not done this, therefore the situaltion is closer to the lower end of the spectrum of the scenario.

  3. ackpht says:

    1) Management decrees policy
    2) policy enacted, results measured
    3) management demands report on results, positive report expected -not desired, EXPECTED
    4) hapless underlings eager to keep their jobs sift and sort data to find some positive indicator; subsequent report necessarily ignores all neutral or negative indicators
    5) report passed on to PR department to be issued as press release.

  4. Stranger says:

    “A well executed and well financed advertising campaign can get a couple of hundred thousand people to try anything – give me £5,000 to spend reaching every person in Britain and I’ll find you 200,000 people who’ll spend a pound to rub blue mud in their navels on a trial basis.”

    I would very much like to see this…

  5. Anonymous says:

    Sorry Rupert, but the world changes. Best to adapt to the changing landscape before you fall away in obsolescence. As then you can maintain some kind of empire, albeit one very different than what you operate today.

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