In my latest Guardian
column, "News Corp Kremlinology: what do the Times paywall numbers mean?" I have a good rummage around the mysterious figures released by The Times
earlier this month on the performance of its vaunted pay-for-news scheme. The Times
released the numbers with a lot of triumphant accompaniment, but I'm not clear on whether their figures can be taken of indication of anything, except, perhaps, a reluctance to report in full on their experiment's performance.
Here's what the Times will say: about 50,000 of the current paid users are on a monthly subscription of some sort: £8.66, £1, or free with a TalkTalk subscription. They will not disclose how many £1 trial users turn into £8.66 users, or how many sustain their £8.66 subscription into the second or third month. However, the anonymous official spokesperson did say that whichever users are remaining after three months are more than 90% likely to stump up for a fourth month. From this, I think we can safely assume that lots less than 90% of paid users stick around for a second month, and of those, less than 90% sustain themselves for a fourth month.
News Corp Kremlinology: what do the Times paywall numbers mean?
But the Times isn't saying.
The remaining 50,000, of course, are people who paid £1 for a single day's access. Some number of these converted to monthly subscribers.
Some number bought a second article. How many? The Times isn't saying.
So, best case: there are 50,000 paid subscribers, all of whom got there by paying £1 for an article, converted immediately to £1 monthly subscriptions and now pay £8.66 every month (or £9.99 in the case of iPad users who want to pay extra for the privilege of not being allowed to access the website).
Worst case: 50,000 people tried a day pass and left. 20,000 TalkTalk subscribers got a free subscription with their phone which they may or may not know or care about. 5,000 people use it with an iPad.
75,000 people tried a £1 month trial. 40,000 of them signed up for a second month, 30,000 of them for a third, and 25,000 stayed on for a fourth month.
Legalist is a startup founded by Thiel Fellow Eva Shang and Christian Haigh, backed by Y Combinator: it will use data-mining to identify people who have been legally wronged by deep-pocketed aggressors and offer to finance their litigation in return for a share of the winnings.
The new Ikea Catalog is making a big bet on very small living spaces — the kind of place that costs more than half your monthly salary but is too small for a dinner-table, let alone a separate room for your kids, who are supposed to sleep in a bunk-bed in the living room (“Why […]
Retired Brigadier General John Adams served for 30 years, including a stint as a military intelligence officer: in an op-ed in The Hill, he says that while he supports trade deals, the secretive Trans Pacific Partnership has almost nothing to do with trade, and will hasten America’s de-industrialization, making it harder for the US military […]
If you’re like us, you occasionally get ambitious with your dinner and try to cook multiple sides plus a main dish. These efforts usually end as a cold meal plus a pile of dishes to wash. MasterPan Multi-Sectional Meal Skillet makes it super easy to make multiple dishes at once without the hassle. This heavy gauge bottom pan […]
The Lytro Illum is our all-time best-selling camera and here’s our best deal yet. Apply the code “Lytro10” to save an extra 10% off on this camera’s mind-blowing functionality in this exclusive one day only sale.
If you’re looking to earn a top salary in the tech industry, there’s no better career than coding. However, sometimes the hardest part of entering this career path is knowing where to begin.We took the Complete Web Developer Course because it took that decision out of our hands. This course teaches beginner-friendly coding languages that will also help land an immediate […]