Killer Carrot: the lure that attracts the killer app

David "Everything is Miscellaneous" Weinberger has reports on a useful neologism: "The Killer Carrot."

At a meeting about the possibility of making some data available, Patrick Yott of Northeastern suggested that instead of looking for a killer app that uses the data, we ought to be talking about a killer carrot. A killer app attracts users. A killer carrot attracts those who enable killer apps.

A term we should already have had

(Image: Happy Carrot, a Creative Commons Attribution (2.0) image from kyntharyn74's photostream)