Somehow, I missed this Billboard Liberation Front improvement project that took place in New York City on September 30th. Fortunately though, BLF founder and BB pal Jack Napier updated me as to the various BLF efforts currently underway, including a planned documentary film directed by Olivier "Dust & Illusions
" Bonin! As all of the BLF's projects, this one at the corner of 38th Street and 8th Avenue is an instant classic. The BLF dramatically enhanced the Stella Artois messaging simply by removing the words "of beauty." From the BLF:
We at the BLF have been assisting fatigued advertising copywriters to strengthen their corporate messages for over thirty years. Advertising is the language of our Culture, as BLF CEO Jack Napier noted almost as many years ago. And the primary use of language is to to communicate ideas. The most efficient and direct communication of an idea comes through the most elegant use of the least amount of words to communicate that idea. It’s quite clear from the image in this Stella Artois billboard ad what the message IS. The BLF merely wishes to assist this campaign by paring down the words in order to match that message most perfectly.
"Stella Artois, A Thing of Beauty
" (Thanks, Jack Napier!)
From Nasa’s Juno probe: This image shows Jupiter’s south pole, as seen by NASA’s Juno spacecraft from an altitude of 32,000 miles (52,000 kilometers). The oval features are cyclones, up to 600 miles (1,000 kilometers) in diameter. Multiple images taken with the JunoCam instrument on three separate orbits were combined to show all areas in […]
Grant Thompson of “The King Of Random” conducts a simple experiment to answer a viewer’s question: Will food coloring dye liquid nitrogen or just freeze? Science!
Photographer Alessandro Puccinelli is mesmerized by powerful waves. His photo series Intersections captures the fleeting moment when the ocean and the clouds appear to become one.
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]