Recent Billboard Liberation Front project in New York City


22 Responses to “Recent Billboard Liberation Front project in New York City”

  1. Trent Hawkins says:

    Worst viral campaign for a prequel ever!

  2. Roger Wilco says:

    I appreciate the BLF’s work but I gotta side with Doc Sarvis on this one – the best kind of billboard is one that has been burned to the ground.

  3. Anonymous says:

    Nobody holds a glass of beer like that. Enough said.

  4. narddogz says:

    The best billboard modification I ever saw was in Portland, OR on the west side of the Ross Island bridge.

    The billboard originally read


    but someone whited out the C, A, L and I in “calcium”.

    What made it an epic win was that the model in the billboard was sporting a thick milk mustache.

  5. debcha says:

    Anon, #10: “Although, ‘A thing of beauty’ is a common phrase and can be applied to man, woman or any object….Especially as they’re actually referring to the lager.”

    That’s pretty disingenuous: a quick scroll through the first few pages of Google results suggests that ‘a thing of beauty’ is mostly used to describe things, infrequently used for women, and its use in describing men is vanishingly rare.

    But while you might refer to a woman as ‘a thing of beauty’ you wouldn’t normally refer to a beer as ‘she,’ at least not in English. And since the ‘point’ of the ad is the confusion between the beer and the woman, I think the BLF modification is brilliant, for precisely their stated reasons.

  6. BookGuy says:

    I ended up repeatedly staring at this very ad during a wait in Boston’s South Station becuase I found the female model’s pose so fantastically awkward that it was almost hypnotizing. I know it’s all about showing the product name, but it would have been less strange if the glass was shown sticking out of her (admittedly awesome) hairdo.

  7. maturin says:

    YEAH!!!!! SCREW YOU KEATS!!!!!

    A thing of beauty is a joy for ever:
    Its loveliness increases; it will never
    Pass into nothingness; but still will keep
    A bower quiet for us, and a sleep
    Full of sweet dreams, and health, and quiet breathing.
    Therefore, on every morrow, are we wreathing
    A flowery band to bind us to the earth,
    Spite of despondence, of the inhuman dearth
    Of noble natures, of the gloomy days,
    Of all the unhealthy and o’er-darkened ways
    Made for our searching: yes, in spite of all,
    Some shape of beauty moves away the pall
    From our dark spirits. Such the sun, the moon,
    Trees old, and young, sprouting a shady boon
    For simple sheep; and such are daffodils
    With the green world they live in; and clear rills
    That for themselves a cooling covert make
    ‘Gainst the hot season; the mid-forest brake,
    Rich with a sprinkling of fair musk-rose blooms:
    And such too is the grandeur of the dooms
    We have imagined for the mighty dead;
    All lovely tales that we have heard or read:
    An endless fountain of immortal drink,
    Pouring unto us from the heaven’s brink.

  8. nutbastard says:

    I don’t get it. Is the BLF accentuating some sort of misperceived misogyny? Is that what this is?

  9. Teller says:

    “She is a thing of booty” might’ve deserved a whiteout.

    As far as the beer, just have men screaming “STEL-LA!!” and move on.

  10. Gloria says:

    Reminds me of the Stella commercial from a while ago … a split-screen of a bartender pouring a beer and a woman getting out of her bath and dressing. Well-shot, sort of clever, but vaguely creepy all the same.

  11. Gainclone says:

    That thing. She is that thing.

  12. WhyBother says:

    “The most efficient and direct communication of an idea comes through the most elegant use of the least amount of words to communicate that idea.”


    “Efficient, direct communication uses the fewest, most elegant words.”

    Also, words use number (hence “fewest”) not amount (“least amount”). Half of a sheep is a non-sheep. If you clip the “p” off of “clip,” the remaining “cli” is not 3/4th of a word: it is a non-word.

  13. Anonymous says:

    Although, ‘A thing of beauty’ is a common phrase and can be applied to man, woman or any object.

    I like it none the less, however I don’t think it’s much of a powerful message as they think in this case.

    Especially as they’re actually referring to the lager.

  14. Knurm says:

    Pretty clever, but it kind of bums me out at the same time – that Stella campaign is absolute utter genius as far as I’m concerned. Sad to see it vandalized.

  15. The Thompson Five says:

    I also ran into this one at South Station and was transfixed by it as well. Mainly because the people look so elegant, and the beer is so shitty. I was just enjoying the juxtaposition I suppose.

  16. dvdsweeney says:

    “He treats objects like women, man.”
    - The Dude.

  17. Donald Petersen says:

    As David Clennon memorably said, “You gotta be f***in’ kidding.”

  18. blueelm says:

    That is beauty.

  19. TimDrew says:

    Cute, but I would call this a fail. She looks nothing like The Thing- her skin is way too smooth.

  20. fnc says:

    She is a thing…with a gigantic head.

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