Somehow, I missed this Billboard Liberation Front improvement project that took place in New York City on September 30th. Fortunately though, BLF founder and BB pal Jack Napier updated me as to the various BLF efforts currently underway, including a planned documentary film directed by Olivier "Dust & Illusions
" Bonin! As all of the BLF's projects, this one at the corner of 38th Street and 8th Avenue is an instant classic. The BLF dramatically enhanced the Stella Artois messaging simply by removing the words "of beauty." From the BLF:
We at the BLF have been assisting fatigued advertising copywriters to strengthen their corporate messages for over thirty years. Advertising is the language of our Culture, as BLF CEO Jack Napier noted almost as many years ago. And the primary use of language is to to communicate ideas. The most efficient and direct communication of an idea comes through the most elegant use of the least amount of words to communicate that idea. It’s quite clear from the image in this Stella Artois billboard ad what the message IS. The BLF merely wishes to assist this campaign by paring down the words in order to match that message most perfectly.
"Stella Artois, A Thing of Beauty
" (Thanks, Jack Napier!)
Today marks the 40th anniversary of the launch of Voyager 2, the first of the two spacecraft that carried the Golden Record on a grand tour of the solar system and into the mysteries of interstellar space. Science journalist Timothy Ferris produced this enchanting phonograph record that tells a story of our planet expressed in […]
Looking for a tiny PC that still has space for a gaming-quality video card? SFF PC Cases is a remarkably detailed spreadsheet listing dozens of models, complete with cost, dimensions, volume and even important build tips. The very smallest are not practical for powerful builds, but the critical “Maximum GPU length” field is right there […]
Laurel Hope Roth, a former park ranger turned artist, has spent parts of the last decade creating intricate crocheted Biodiversity Reclamation Suits for Urban Pigeons.
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]
Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
This project management bundle will help you get organized and learn how to lead a team to success. You can pay what you want for these five courses when you pick them up from the Boing Boing Store.To help you become an invaluable asset for your company, this bundle includes a curated collection of professional […]