Art Nouveau insurance ad

This early 1900s Art Nouveau Equitable Insurance ad originally ran in Harper's Monthly -- more than a century later, I still find it compelling.

Decorated Insurance Ad



  1. Nice. I actually work for this company…or the French mega-conglomerate that it has become in the 100 years since this advertisement ran.

    1. I actually work for this company

      May we thereby assume that they’re still represented by “men of character,” then?

      I can’t speak thus about State Farm, I tell you what.

  2. “Compelling?”

    Read ‘After the Ball’ by Patricia Beard — the story of how Equitable was the Enron of the Gilded Age — and then tell me how “compelling” you find this ad.

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