Antrepo took mass-marketed product branding and reduced it to the basics: simplicity stands out when surrounded by everyone else's visual clutter. It shows just how trashy even some relatively plain brands have become.
A couple of the improvements set off my genericdar, however, which got me thinking about the positive signifiers maximalist design carries in certain product categories. Perhaps this is because packaging tends to show off premium printing processes, encouraging us to assume similar quality within — valuable when it comes to products we already know are similarly mass-produced, such as cornflakes.
Flickr Set [via DF and Laughing Squid]
