The new Starbucks cup holds an entire bottle of wine

Rob Cockerham of says: "Its not the largest cup in America, but the new Starbucks Trente is big. Thirty-one ounces.

"That's about 5 ounces more than a bottle of wine.

"Today after work I stopped in to get a giant iced coffee. In the evening, I replaced it with something more appropriate for dinner."

A visual aid for the Starbucks Trente cup


  1. The previous large held a full bottle of wine (750 mL ~ 24 ounces). Your typical oversized balloon wine glass can hold this much mine. “Small” wineglasses can usually hold about half a bottle of wine.

    I’m not sure I get the outrage. The 32 oz size is only going to be used for iced beverages (which are typically contain ~50% ice). You’re probably going to be getting more coffee, more caffeine and more calories from your “standard” 20 oz Venti than you are from a “disgustingly large” Trente.

  2. Yes lets celebrate making videos where someone buys a huge iced coffee, throws it away, and then pours an entire bottle of wine into the leftover ice/coffee (which they will probably then also throw away) just to show that a large cup is big. Wasting luxury food products is awesome. I mean there are 32oz cups you can get 7-11 and similar stores lets waste some more shit showing the world that those cups are in fact 32oz!

      1. No not all the time. This just seems particularly stupid. 32oz cups have been around a long time. Why is it necessary to make a silly video wasting a bunch of shit now that one more company happens to have large cups? Just seems kind of obnoxious. “Yeah hey everyone I’ve just got expensive food items to throw away for no real reason”.

    1. So because a demonstration involves something that can be consumed, it is a “waste” if the consumable isn’t ingested?

      You can eat paste, too, but I’d rather use it to stick things together.

      1. If he was doing something productive with it (like using paste to stick things together) I probably wouldn’t have the same reaction. I’m not super angry about it or anything I just don’t see the point in making a video demonstration of the fact that 750ml of liquid can, in fact, fit into a container that’s larger than 750ml.

      2. Throwing something away rather than using it for it’s intended purposes is pretty much the definition of wasting. So, yes, it is a waste to pour 62oz of beverage down the drain.

    2. It’s already been proven that people do not have an accurate sense for what numbers mean, and are terrible at the metric system. A visual aide is not only helpful but required for truly understanding the concept and not just memorizing “Wine is in a 31oz bottle”.

    3. perhaps you’re looking at this wrong. what he’s demonstrating is the new spiffy, reusable trente wine decanter!

  3. Who cares? That coffee and that bottle of wine (which you have no reason to assume he didn’t drink) aren’t going to put to a greater cause if he doesn’t drink them.

    Your soapbox… Step off it.

  4. I totally agree.
    31 oz > 30.5 oz
    We don’t really need a two-minute visual explanation.

    If anything, I only learned that wine bottles are that small.

    1. Knowing wine bottles are that small is useful. I never thought about it before. They’re actually closer to 25 oz than 30.5. And yes by oz we really mean fluid ounces.

  5. Starbucks down the drain…appropriate at any amount. Wine in a cup with Starbucks remnants – Blasphemy.

    Think about the wine, people. What about the wine….?!?!

  6. What it never pointed out in all the hoopla over the 31oz cup is that it is for *iced* drinks. The video does not show the Starbucks standard of cramming as much ice as possible into the cup before making the drink.

  7. Honestly, I drank about 1/3rd of the genuine Starbucks iced coffee on the way home, then topped it off with by own home brewed coffee and ice before I shot the video.

    Coffee is incredibly cheap. A $8 pound of coffee makes 2 and a half gallons of coffee, so it was worth it for me. Besides, the value of coffee is not in it’s calories, it is a stimulant. Instead of being stimulated by the coffee, I’ve used it to make a compelling video, which viewers will surely find stimulating.

    As for the wine, as you might guess, it ended up down the sink. However, the value of wine is in its ability to entertain and educate, right? It has served its purpose.

    Thank you for the comments!

  8. I was all ready to make fun of him for using one of those silly little childrens’ corkscrews, but when he dumped that horrible “coffee” down the drain I found I was willing to let that slide.

    1. Perhaps you sabre all of your wine bottles, but most of us don’t have the time or the inclination.

  9. I wonder how many accidents will be caused by hyper-caffinated crazy drivers. I’ve already had many near misses by cranked drivers with a cuppa starbucks in one hand and a cell phone in the other while driving with their elbows and doing just utterly and totally stupid driving stunts.

  10. Given that a considerable amount of the volume of that iced coffee is ice, it would be more honest and more educational to compare the volume of liquid you receive in a Trente cup with the volume of liquid in a wine bottle.

  11. I, for one, am thoroughly excited by this development. See, most movie theaters frown on “outside” food and drink. However, I have never been hassled about a Sbux cup of anything going in with me.

    The new cup holds a bottle of wine.

    At movie prices, it’s actually CHEAPER to bring in a bottle of wine in a Trente cup than it is to buy a large soda and dump a flask of whiskey in it.

  12. the europeans are getting slow! it took 24 comments to get there, but thanks to TokenFrenchDude, all is well on the internet.

  13. On a side note, if you cross this drink with a disgraced former Senator, you get a Trente Latte.

  14. I’ve just spent 2 minutes finding out what the hell an Oz is? Now I’m even more confused, surely it should be a fluid Ounce?

  15. can anyone make out the wine he is drinking? i got “cote du (mumble)cabernet sauvignon.”

    i’m curious as to what kind of wine he is ruining.

      1. I think it should be pointed out that one can get regular-sized bottles of wine for $2-3 in California – Wal Mart’s a good place to find them that cheap (yes, they are vile, but then I think most wines are pretty vile – not a drinker). Not sure if that’s what this was, and I don’t know where the guy lives, but I wouldn’t be surprised if it was something along those lines. It’s not Mouton-Rothschild ’55, in any case, so the question of waste can probably be safely ignored (bottle will probably get recycled, too).

        1. This site is selling 2007 Clos du Val Napa Valley Cabernet Sauvignon for $24.99. Now, perhaps Rob got it at a discount and has been aging it for a year or two, but it’s not Two-Buck Chuck.

          A waste of a moderately priced bottle of wine. So many of Cockerham’s videos center around his version of thrift, so it’s a little extravagant.

  16. Big cup. Not surprising.
    The quasi-moral authority being implied in some of the comments regarding wastefulness et cetera is also not surprising.
    However the former is minimally instructive, whereas the latter indicates at least one imprint retardation (using Dr. Leary’s eight-circuit model of consciousness) in the developed personality of the individuals in question, thereby making said comments more instructive — yet more annoying — than the former.
    Thank you MF for the chance to employ critical analysis. Made my day.

  17. At last, I can order a ‘proper’ sized tea at Starbucks! My morning ritual involves dropping 3 or 4 green tea bags in a 1L beer mug.

  18. I don’t care if you fill it with coffee or wine, the weekly staff meeting just got a whole lot more interesting.

  19. Per “As for the wine, as you might guess, it ended up down the sink. However, the value of wine is in its ability to entertain and educate, right? It has served its purpose.”

    Rob, man, you should see how much I have to pay for that same bottle of wine here in Seoul. Ouch! Please put that in a doggy bottle and mail it to me.

  20. Y’know, when I first saw this on another blog, I thought, gee, who didn’t know that 31 oz. – almost a quart(er of a gallon) is bigger than a fifth( of a gallon)?

    I mean, yeah, standard US wine bottles these days are almost all 750 ml, but 750 ml is only a tiny bit less than a traditional “fifth” – 750 ml vs. 757.08 ml.

    It seemed like much ado about nothing: “OMG!!! 31 oz. is more than 750 ml!!! Shocking!!!”

    But then I see comments that indicate that people are surprised to discover that wine bottles are “only 30.5″ oz. (when, in fact, 750 ml is 25.34 oz. – and a fifth of a gallon is 25.6 oz.) and I realize that, yes, for some folks this is an (apparently, still inadequate) educational experience.

    I don’t really see what makes this news, though – 32 oz. ‘super-size’ cups for iced drinks have been around for a long time; so, aside from the usual ritualized Starbucks-bashing, I’m not sure why this is a big viral deal all over the intertubes.

    But I guess anything for a little more righteously indignant moralizing, eh?

    I mean, at least it’s a break from wringing your hands over the “eco-pocalypse” of bottled water, right?

  21. Absolutely disgusted. In future he ought to consult with the YouTube community (at least) before pulling any more of these “stunts”.

    I have unsubscribed from Boing Boing. Good day.

  22. Hands up anyone who thinks drinking ANYTHING that size in one go is a good idea, apart from maybe water and even then yeesh you’d spend all day running to the toilet for a pee. Seriously, this sort of stuff has to stop for the sake of the planet and your health – UK large size coffee (nothing like this big) in Maccy D’s is 6% of your recommended Calorie count, this one must be several days worth, nuts.

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