Toby Morse, singer for the NYC Hardcore band H20 has spent the better part of the last year or so building up his One Life One Chance project. Inspired by the creativity and positivity he experienced in the punk / hardcore scene over so many years, Toby decided to create a vehicle to share that message with school age children across the country. Adopting the Bad Brains' PMA (positive mental attitude) as his slogan, he spoke at schools and spread the word in 2010, and plans to do the same and more in 2011.
His message is largely his own story about being straight edge and being in the band H2O. While he does talk about the upside of sober living, the bigger point seems to be the power of positive thinking and accepting people even when they are different than you. I think this is such a better approach than the old "Just Say No" or DARE campaigns. If you work at or with a school, check this out and consider having him come speak to your kids!