Coffee Common: roasters roast one other at TED

Discuss

21 Responses to “Coffee Common: roasters roast one other at TED”

  1. kmoser says:

    Coffee preference varies so widely among individuals (one person’s OMG is another’s WTF) that I don’t see how you can come up with universal principles about “good” and “bad” coffee.

    • Sean Bonner says:

      One persons preference of a certain kind of wine over another doesn’t negate accepted standards about what makes wine good or bad. Preference and quality aren’t mutually exclusive either – I have friends who swear they prefer $10 boxed wine over anything they get served in restaurants. Same goes for coffee – you and I may have individual preferences, but that doesn’t mean either one of us could get hired as a professional coffee taster.

    • scifijazznik says:

      Couldn’t agree more. I’m baffled as to how Starbucks became so popular selling such awful coffee. But lots and lots and lots of people seem perfectly happy to pay for it. And people scoff at me when I say 7-11 coffee is way better than Starbucks.

      All’s I know is, every time there’s a thread like this, I gots to bust out my favorite ode to coffee snobs from the 1980s.

      Don’t turn around
      uh-oh
      The coffee czar’s in town
      uh-oh-oh

  2. lasttide says:

    I’ve been roasting my own coffee beans for a few months and it has been awesome. After drinking my office’s dreadful freeze-dried Folgers for a year, I decided to bring in good coffee and a press and went characteristically overboard.

    Now I’ve got Indonesian beans roasted a bit into 2nd crack (dark but short of burnt French roast) and I’m making fresh coffee every morning in an aeropress (you can actually make good, regular coffee in these by completely ignoring the directions and treating it like a tiny French press with a filter: 1 scoop of fine ground coffee, 1 cup of hot water, stir, 1 more cup of hot water, stir, wait 4 minutes, press).

  3. zuludaddy says:

    Do love that flag – who designed it?

  4. erg79 says:

    “Go ahead and love your 7-11 coffee, but don’t bash those that truly love the whole experience of coffee and have taken the time to learn about and discover coffee from well respected growers, roasters, and baristas. Also, maybe try some coffee from some of those roasters listed above, made by people who are well trained in making it, and then get back to us on this thread.”

    The implication being that someone who likes 7-Eleven coffee is someone who hasn’t had an awakening from one of those places, and doesn’t know what good coffee is? I like Intelligentsia coffee, but sometimes you’re not in the mood for a place as serious as that (and sorry, but I do think that they take themselves very seriously. It makes for great coffee, but it can be a bit much if you’re not in the mood for that).

    The coffee that I’ve enjoyed the most has been as Philz in San Francisco, which is far more laid back than Intelli or some other “serious” coffee places, and the cafe con leche that you can get anywhere in Peru, but sadly almost nowhere in America.

  5. Anonymous says:

    Ritual forever! Best bean-roasters on the planet (or at least the the West Coast)…

  6. Godfree says:

    @scifijazznik: Thanks SO much for the earworm.

    @zuludaddy: Someone from San Francisco, I imagine.

    I freakin’ love that logo. I love it so much I went to Ritual Roaster’s online shop and checked out their gear:
    http://ritual.myshopify.com/collections/other-fun-stuff
    I hope someday they decide to put the logo by itself in red on a black t-shirt.

  7. redstarr says:

    Something I often face with coffee is that the temperature is often wrong. I used to whine that it was too hot at most places, then my husband explained that it’s because I’m the minority these days, in that I drink my coffee plain rather than adding cream/sugar/etc. and that the temp is right for most of the rest of the coffee drinkers because the things they add cool it down a little.

    This got me to thinking,though. I wonder if there’s an optimal temperature for coffee overall or even an optimal temperature for different types of coffee. It makes a huge difference serving different types of wine at the right temperature. I could totally see it mattering with different varietals and roasts of coffee,too. If so, nobody is likely serving them at the right temps. Everywhere I go, no matter what kind of coffee you order, it’s gonna be the same heat and home coffee pots only offer the one brewing heat.

  8. Anonymous says:

    Redstarr, read around, temperature (to the 0.1°c) is incredibly important… for all brew styles and varietals, there is a huge amount of information online, a good start point would be jimseven.com if your interested in finding out a little more.

  9. tarabrown says:

    @kmoser – so what are YOU passionate about? If you are really into potato chips, I bet you can come up with ways to compare good and bad chips.

    @scifijazznik – people refer to snobs when it’s something they don’t understand or aren’t passionate about it. I’m not into wine and it doesn’t matter how many wineries I go to or how many bottles of wine I drink, I’m not going to love wine. I’m never going to be passionate about wine, but does that make my friend who drinks wine every day, watches Gary Vee like it’s a sermon, and does wine tours for vacation a wine snob? No, it means that he likes wine so much that he takes time to enjoy it to the best of his ability.

    Go ahead and love your 7-11 coffee, but don’t bash those that truly love the whole experience of coffee and have taken the time to learn about and discover coffee from well respected growers, roasters, and baristas. Also, maybe try some coffee from some of those roasters listed above, made by people who are well trained in making it, and then get back to us on this thread.

  10. forteller says:

    “to improve the experience of coffee for both industry and consumers”

    I wish you’d also mentioned the growers/farmers and their families.

    • Sean Bonner says:

      Growers and farmers are part of the industry.

    • Anonymous says:

      That would be included in the “industry” header. Everyone from farmers to baristas is the coffee industry.

    • swag says:

      What’s with the pet status of farmers?

      That said, TED is like Vegas. Whatever happens there, stays there. If this is going to have meaningful legs outside of it, it’s best outside of the TED circle jerk.

  11. Anonymous says:

    Every comment thread about coffee contains: (1) someone mentioning how great their home roasted coffee is; (2) a plug for a cafe not mentioned in the article.

    Maybe we could just assume the existence of these kinds of comments from now on, with no need to actually post them?

    Couldn’t agree more about the Ritual logo — nothing goes better with a cup o’ java than a visual reference to communist dictatorships.

    Ah, the subtle nuance of gulags and purges.

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