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Jill

"Make yourself... f**king lovely"

Xeni Jardin at 2:10 pm Thu, Mar 10, 2011

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This photograph of "a real sign in Itaewon, South Korea" was contributed to the Boing Boing Flickr Pool by reader Misha McMurtray.

Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: xeni@boingboing.net.

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  • Anonymous

    It’s absolutely real – I got a kick when I saw that sign in 2006, nice to see that it’s still open.

    And yeah, it’s definitely more of a quirky Korean thing to do than the work of an American …..

    • Gag Halfrunt

      It’s absolutely real – I got a kick when I saw that sign in 2006, nice to see that it’s still open.

      The photo was taken in 2008, so it obviously doesn’t prove that the shop still exists.

  • irksome

    See engrish.com for a lifetime supply.

  • julianafanana

    this is my personal motto in life! I AM fucking lovely!

  • Donald Petersen

    Branch opening on Melrose in 3… 2…

  • zyodei

    Hahaha..when I first saw this, I knew right away it was in Korea.

    One of my favorites, I used to live down the street from “Love Cock Sports.”

    It made me laugh every time I saw that sign.

    They sold badminton equipment.

  • singrum

    I thought the sign said make “youselt”, not yourself. Yourselt can make his/her own self fucking lovely, I’ve got my own self to work on here.

  • Anonymous

    this is tiddlywinks when compared to the Hitler Store. this was located in downtown Pohang, South Korea. we always stopped by whenever going downtown:

    http://www.aquariusrecords.org/images/daveinkorea.jpg

  • ROSSINDETROIT

    The font’s a little too close to C**ic S*ns for me. Not lovely.

    • amanicdroid

      Y pss ff t. I’m sure Chinese hipsters bitch about how tacky the characters are on American 30 yo’s fading hanzi but the joke is that the American doesn’t realize she has “pig’s butthole” inked into her wrist.

  • sum.zero

    words like that are just design iconography in korea. you can find business suits with the word fuck written on them.

  • amanicdroid

    There’s a US Army base near Itaewon. My hunch is that a soldier (or 5) was involved.

  • Anonymous

    The ‘land of not quite right’ strikes again.

  • Phikus

    It’s not easy to be fucking lovely. Usually I end up making fucking embarrassing faces.

  • Anonymous

    Maybe it’s time to open the “Eff Me Now Shoe Shop”

  • satn

    that’s fucking beautiful

  • Anonymous

    thats def not a Soldier’s doing, stuff like that is all over Korea….love those hangookins, they put out some crazy stuff…. saw a shirt on a guy the other day, was the pepsi swirl logo, but instead of pepsi it said peyote…hillarious

    • zyodei

      I used to have a student, a cute little second grade girl, who always wore this t-shirt to class:

      http://asset.soup.io/asset/0740/9558_840b.jpeg

      I secretly chuckled every time ;)

  • zacdom

    genius

  • Anonymous

    should the word absofuckinlutely be hyphenated?…

    abso-fuckin-lutely not! is the only correct answer.

  • GreenJello

    Looks like good advertising, I’d go in.

  • Lucifer

    You know what’s not fucking lovely? The window dressing. That’s terrible – the shoes just look like they’re worn and left behind. That halfassed fucking concrete job on the ground? Fucking not lovely. I’ve fucking had it.

    • amanicdroid

      Pss ff, that’s standard for the district. You want Bloomingdale’s quality, go to Bloomingdale’s (or wherever).

      You want $5 knockoffs, you go to Itaewon.