"Make yourself... f**king lovely"

This photograph of "a real sign in Itaewon, South Korea" was contributed to the Boing Boing Flickr Pool by reader Misha McMurtray.

• [Anonymous]

  It’s absolutely real – I got a kick when I saw that sign in 2006, nice to see that it’s still open.

  And yeah, it’s definitely more of a quirky Korean thing to do than the work of an American …..

  • [Gag Halfrunt]

    It’s absolutely real – I got a kick when I saw that sign in 2006, nice to see that it’s still open.

    The photo was taken in 2008, so it obviously doesn’t prove that the shop still exists.

• [irksome]

  See engrish.com for a lifetime supply.

• [julianafanana]

  this is my personal motto in life! I AM fucking lovely!

• [Donald Petersen]

  Branch opening on Melrose in 3… 2…

• [zyodei]

  Hahaha..when I first saw this, I knew right away it was in Korea.

  One of my favorites, I used to live down the street from “Love Cock Sports.”

  It made me laugh every time I saw that sign.

  They sold badminton equipment.

• [singrum]

  I thought the sign said make “youselt”, not yourself. Yourselt can make his/her own self fucking lovely, I’ve got my own self to work on here.

• [Anonymous]

  this is tiddlywinks when compared to the Hitler Store. this was located in downtown Pohang, South Korea. we always stopped by whenever going downtown:

  http://www.aquariusrecords.org/images/daveinkorea.jpg

• [ROSSINDETROIT]

  The font’s a little too close to C**ic S*ns for me. Not lovely.

  • [amanicdroid]

    Y pss ff t. I’m sure Chinese hipsters bitch about how tacky the characters are on American 30 yo’s fading hanzi but the joke is that the American doesn’t realize she has “pig’s butthole” inked into her wrist.

• [sum.zero]

  words like that are just design iconography in korea. you can find business suits with the word fuck written on them.

• [amanicdroid]

  There’s a US Army base near Itaewon. My hunch is that a soldier (or 5) was involved.

• [Anonymous]

  The ‘land of not quite right’ strikes again.

• [Phikus]

  It’s not easy to be fucking lovely. Usually I end up making fucking embarrassing faces.

• [Anonymous]

  Maybe it’s time to open the “Eff Me Now Shoe Shop”

• [satn]

  that’s fucking beautiful

• [Anonymous]

  thats def not a Soldier’s doing, stuff like that is all over Korea….love those hangookins, they put out some crazy stuff…. saw a shirt on a guy the other day, was the pepsi swirl logo, but instead of pepsi it said peyote…hillarious

  • [zyodei]

    I used to have a student, a cute little second grade girl, who always wore this t-shirt to class:

    http://asset.soup.io/asset/0740/9558_840b.jpeg

    I secretly chuckled every time ;)

• [zacdom]

  genius

• [Anonymous]

  should the word absofuckinlutely be hyphenated?…

  abso-fuckin-lutely not! is the only correct answer.

• [GreenJello]

  Looks like good advertising, I’d go in.

• [Lucifer]

  You know what’s not fucking lovely? The window dressing. That’s terrible – the shoes just look like they’re worn and left behind. That halfassed fucking concrete job on the ground? Fucking not lovely. I’ve fucking had it.

  • [amanicdroid]

    Pss ff, that’s standard for the district. You want Bloomingdale’s quality, go to Bloomingdale’s (or wherever).

    You want $5 knockoffs, you go to Itaewon.