UK gets Viagra-laced beer

Royal Virility Performance, a limited-edition beer soon to be made available in the U.K., will contain lashings of viagra, which is available without a prescription there.

According to the specially commissioned label, the Royal Virility Performance contains Viagra, chocolate, Horny Goat Weed and 'a healthy dose of sarcasm'. The beer is a 7.5% ABV India Pale Ale and has been brewed at BrewDog's brewery in Fraserburgh. With this beer we want to take the wheels off the royal wedding bandwagon being jumped on by dozens of breweries; The Royal Virility Performance is the perfect antidote to all the hype.

Quite the hard sell. Product page [Brewdog.com]

• [Anonymous]

  great for poker night. liquor after this beer!

• [Anonymous]

  TAGS: BEER, COCKS

• [Utenzil]

  Ok, dropping the first reference to a “stiff drink”, right here.

• [irksome]

  A fine, upstanding product from a pillar of the brewing community.

• [dculberson]

  “viagra, which is available without a prescription there.”

  Woah! So there is something awesome to counteract all the big brother negatives.

  • [Gordon JC Pearce]

    The funniest bit is that not only do cities in the US have even more CCTV than cities in the UK, but you’ve got armed police everywhere and airport-style metal detectors in all the public buildings.

    But hey, keep enjoying the stereotypes along with your bad food and worse beer ;-)

• [Jake0748]

  Do they come in tall boys?

  “Hey, honey, what’s your favorite subject?”
  “Poetry.”
  “Poetry, huh? Want to help me bone up on my Longfellow?”

  – Rodney Dangerfield

• [happenchance]

  Cue ‘Daily Mail’ outrage in 3… 2… 1…

• [falz3tta]

  Yeah, Viagra really isn’t available without a prescription in the UK.

• [woid]

  Look, you can turn the bottle sideways and the beer doesn’t go flaccid.

• [Quiet Wyatt]

  Streets full of lagered-up louts, crotches a-twitch with unregulated Viagra?

  Cue the mass female exodus from the U.K in 3… 2… 1…

  • [phisrow]

    It might actually be self-correcting. One of the nastier side effects(outside of the specific populations for which use is contraindicated in the first place) of overdose is priapism. Since erectile tissue maintains its shape by restricting blood flow, you can start to get tissue death within a shorter-than-one-might-like period of time.

    If the subject is wasted off their ass and/or too cool for the ER, the “turning black and falling off” stage awaits.

• [Raj77]

  Great bunch of lads, BrewDog. Won’t be any Viagra in this, though (it isn’t really legal to sell without a prescription)

  • [ryxxui]

    I’m with Raj. Between the obvious medical implications of doing something like this (I feel like there must be some valid medical reasons not to wash down your Viagra with alcohol), the sheer awesomeness of BrewDog and the drinks they produce, and the “healthy dose of sarcasm” remark, there’s no way there is actually Viagra in this drink. I just hope someone picks up on the joke before people get too carried away.

• [kc0bbq]

  I opened the article expecting the beer to be made by BrewDog. I wasn’t disappointed.

• [Ian]

  Just for the record, Viagra is very definitely a “Prescription Only Medicine” in the UK, just double checked in the latest issue of the British National Formulary.

• [Prufrock451]

  “If you remain drunk for more than four hours, seek high fives.”

• [TEKNA2007]

  “It provokes the desire but it takes away the performance. Therefore much drink may be said to be an equivocator with lechery: it makes him and it mars him; it sets him on and it takes him off.”

  That is, until now.

• [Tone]

  Bottoms Up!

• [Teller]

  They’ve been having trouble with the guys handling the deliveries. The caps are popping off.

• [Anonymous]

  Gordon JC Pearce at least America doesn’t drink warm beer….

• [hbl]

  Brewer’s droop begone!

• [pAULbOWEN]

  “in the U.K…viagra…is available without a prescription.”

  Total cobblers!

• [Anonymous]

  You know all those photos you get sent of people so drunk they’ve passed out somewhere, and then their mates deface them? Well, those photos are about to get a whole lot worse.

• [jaejae]

  Looks like bottled date rape.

• [Teller]

  Not to armchair package-design, but a great opportunity was missed as they could have shortened the body of the bottle and greatly lengthened the neck.

• [RevelryByNight]

  Seems mightily irresponsible to me for reasons outside the expected. Viagra was discovered as a blood pressure drug, because people with ED often suffer heart problems. People with unhealthy hearts who take Viagra are at risk for heart attacks and other nasty things. Docs should never prescribe it (and folks shouldn’t ingest it) without testing the person’s heart first.

• [jamiethehutt]

  >>Quite the hard sell.

  You don’t come to Scotland much do you?

• [Anonymous]

  I just want a little buzz when I have a beer not a hard on that won’t go down.

  Encouraging drinking and sex is a great idea too. I can’t see any problems coming out of that.

• [Anonymous]

  Best pun ever. Thank you.