The recently deceased (2010) Alfred Kahn was an economist and academic who was beloved for his notorious memo on clear corporate communications. Kahn wrote this while serving as chairman of the Civil Aeronautics Board, sending it around to his staff and fellow board members. He implored them to abandon phrases like "we deem it inappropriate" and to try out other such pomposities on their children to see if they passed the giggle test. He also railed against "data" as singular, the overuse of the passive voice, and the use "herein," "hereunder," "heretofore" and other archaic flourishes.
Early on in my career someone returned a paper I had written along with a copy of what was known as "the Kahn memo" which he had circulated in 1977 to his colleagues at the Civil Aeronautics Board. In it, Kahn railed against the artificial and hyper-legal language favored by bureaucrats and urged his employees to use "straightforward, quasi-conversational, humane prose." The key word here is "humane." It was our duty as public servants to write clearly, yes, but also with compassion and sympathy for our readers. Every now and then when I found myself lazily falling back on horrible bureaucratic gobbledygook, I could snap out of it by rereading Kahn's memo.
Since the late 1970s, the American conservative movement has been an uneasy — and unstoppable — alliance of big-business-friendly finance boosters and poor, evangelical Christians whose major issues were things like gay marriage, abortion, and forcing women into “traditional” gender roles, not taxation and “small government.”
Isn’t it about time to stretch what your Mac can do? I mean, you’ve got plenty of great programs now…but don’t you think you could use some new tools to get your creative, analytical and organizational juices really flowing? It’s spring, so we cleaned up a whole bunch of super-cool apps lying around and packaged […]
In the world of app development, there’s no greater arena to find success than with Android users. About 80% of the smartphones in use today worldwide operate on the Android operating system, so if you build a great app that Android users love, you’re an international rock star. You’ll be able to make sure your […]
Unless you’re a programmer or webmaster, the term SQL probably doesn’t mean much to you. But for those looking to understand more about how and why the web works the way that it does, know this – SQL and its process of managing and presenting large data sets is everywhere…and it’s the most in-demand programming […]