After concluding that well-written, well-punctuated, grammatical reviews increased sales, Zappos hired the Amazon Mechanical Turk to proofread the reviews on its site, correcting errors without changing the content of the reviews. They claim to have seen a "substantial" revenue increase as a result.
An online retailer noticed that indeed products with high-quality reviews are selling well. So, they decided to take action. They used Amazon Mechanical Turk to improve the quality of its reviews. Using the Find-Fix-Verify pattern, they used Mechanical Turk to examine a few millions of product reviews. (Here are the archived versions of the HITs: Find, Fix, Verify... and if you have not figured out the firm name by now, it is Zappos :-) ) For the reviews with mistakes, they fixed the spelling and grammar errors! Thus they effectively improved the quality of the reviews on their website. And, correspondingly, they improved the demand for their products!
While I do not know the exact revenue improvement, I was told that it was substantial. Given that the e-tailer spent at least 10 cents per review, and that they examined approximately 5 million reviews, this is an expense of a few hundred thousand dollars. (My archive on MTurk-Tracker kind of confirms these numbers.) So, the expected revenue improvement should have been at least a few million dollars!
Where are our petabyte drives? Brian Hayes takes us through the reasons storage is “stuck” in the low terabytes. The tl;dr is that we got such exceptional capacity growth in the late 90s and early 00s we don’t need much more right now, so the focus since then has been on SSDs, networking, interfaces, etc, […]
Amélie Lamont, a former staffer at website-hosting startup Squarespace, writes that she often found herself disregarded and disrespected by her colleagues. One comment in particular, though, set her reeling — and came to exemplify her experiences there.
In this episode of the Flash Forward podcast we travel to a future where humans have decided to eradicate the most dangerous animal on the planet: mosquitos. How would we do it? Is it even possible? And what are the consequences? Flash Forward: RSS | iTunes | Twitter | Facebook | Web | Patreon We […]
Jared Sinclair developed the RSS reader app Unread, which made $10,000 in its first 24 hours on the iOS market. And we’ve all heard the story of Flappy Bird developer Dong Nguyen, whose creation was reportedly earning $50,000 a day at the height of its 2013 explosion. While those are rare examples, they’re also testament to the […]
If you or your company’s IT system are besieged by black hat cyber attacks, an ethical hacker might be all that stands between crippling damage and a company’s long-term prosperity. It’s no wonder that the market for IT security specialists is exploding. Certification is the key – so learn the tenets of ethical hacking and get […]
Your laptop and mobile devices are top of the line…so why are you trotting out that raggedy decades-old suitcase when you go somewhere? Time to up your travel game with a complete 5-piece Herschel Travel Luggage bundle…and we’ll even give it to you for free!Of course, you’ve got to win the Ultimate Herschel Travel Bundle […]