After concluding that well-written, well-punctuated, grammatical reviews increased sales, Zappos hired the Amazon Mechanical Turk to proofread the reviews on its site, correcting errors without changing the content of the reviews. They claim to have seen a "substantial" revenue increase as a result.
An online retailer noticed that indeed products with high-quality reviews are selling well. So, they decided to take action. They used Amazon Mechanical Turk to improve the quality of its reviews. Using the Find-Fix-Verify pattern, they used Mechanical Turk to examine a few millions of product reviews. (Here are the archived versions of the HITs: Find, Fix, Verify... and if you have not figured out the firm name by now, it is Zappos :-) ) For the reviews with mistakes, they fixed the spelling and grammar errors! Thus they effectively improved the quality of the reviews on their website. And, correspondingly, they improved the demand for their products!
While I do not know the exact revenue improvement, I was told that it was substantial. Given that the e-tailer spent at least 10 cents per review, and that they examined approximately 5 million reviews, this is an expense of a few hundred thousand dollars. (My archive on MTurk-Tracker kind of confirms these numbers.) So, the expected revenue improvement should have been at least a few million dollars!
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
A leaked Comcast memo discloses that the company’s consumer data caps have nothing to do with network congestion, contrary to its public claims. The internet service provider has often complained (such as when lobbying against net neutrality) that it must impose limits on service to prevent network congestion. The argument suggests that these measures are […]
Today only in the Boing Boing Store we are offering an extra 15% off of the below VPN deals just use coupon code: VPN15 at checkout. proXPN VPN: Premium Lifetime Subscription Surf the web with ultimate peace of mind – both at home and on the road – over proXPN’s fully-encrypted, lightning-fast servers. Your lifetime premium subscription […]
These knitted gloves are here to save the day (and your hands) with an ultra-comfy, double-layer that will allow you to stay warm and use your phone. Now you can take photos on the fly, text, Tinder, and more without letting freezing temperatures get in your way. Plus they work with all touchscreens, so no […]