Tony Perrottet's "How Writers Build the Brand" for the New York Times Sunday Book Review
is a fascinating look at the ways that great writers through the ages have sought to present themselves to the public through the press, from Stendhal's admitted "shamelesness [and] out-and-out charlatanism" to Hemingway's carefully staged hyper-macho photo ops. Even Herodotus did a self-funded book-tour in 440BC that climaxed with a recitation of "Histories" to the Olympic Games.
Such pioneering gestures pale, however, before the promotional stunts of the 19th century. In "Crescendo of the Virtuoso: Spectacle, Skill, and Self-Promotion in Paris During the Age of Revolution," the historian Paul Metzner notes that new technology led to an explosion in the number of newspapers in Paris, creating an array of publicity options. In "Lost Illusions," Balzac observes that it was standard practice in Paris to bribe editors and critics with cash and lavish dinners to secure review space, while the city was plastered with loud posters advertising new releases. In 1887, Guy de Maupassant sent up a hot-air balloon over the Seine with the name of his latest short story, "Le Horla," painted on its side. In 1884, Maurice Barrès hired men to wear sandwich boards promoting his literary review, Les Taches d'Encre. In 1932, Colette created her own line of cosmetics sold through a Paris store. (This first venture into literary name-licensing was, tragically, a flop).
It goes on and on. Whitman astroturfed anonymous reviews of his own books; Nabokov asked photo editors to "feature him as a lepidopterist prancing about the forests in cap, shorts and long socks" and Virginia Woolf had British Vogue
's fashion editor take her on a fashion remake in the boutiques of Paris.
How Writers Build the Brand
(via The Awl)
(Image: Ernest_Hemingway_on_safari,_1934, Wikimedia Commons/John F. Kennedy Presidential Library and Museum, Boston.)
Today a future without schools. Instead of gathering students into a room and teaching them, everybody learns on their own time, on tablets and guided by artificial intelligence. Flash Forward: RSS | iTunes | Twitter | Facebook | Web | Patreon | RedditIn this episode we talk to a computer scientist who developed an artificially […]
Where are our petabyte drives? Brian Hayes takes us through the reasons storage is “stuck” in the low terabytes. The tl;dr is that we got such exceptional capacity growth in the late 90s and early 00s we don’t need much more right now, so the focus since then has been on SSDs, networking, interfaces, etc, […]
Amélie Lamont, a former staffer at website-hosting startup Squarespace, writes that she often found herself disregarded and disrespected by her colleagues. One comment in particular, though, set her reeling — and came to exemplify her experiences there.
If you’ve got a coding career on your mind, few programming disciplines will take you farther than a commanding knowledge of the Python language, which is not to be mistaken for parseltongue. Its versatility and ease of use make it a go-to for any coding project…so master Python now with this all-inclusive all-level python programming course […]
The realm of web development is constantly evolving. New platforms, languages, and processes materialize all the time, so staying on top of all that innovation is a tall order.Whether you’re brushing up on new tricks, starting from scratch, or just looking to make your own website a little jazzier, Rob Percival’s new Complete Web Developer Course 2.0 (now […]
Folks used to rely on alarms to protect their home – and before that, the family dog. Now, anyone looking to guard their homes can choose from some high-tech options, including the Amaryllo iCamPRO FHD Home Security Camera (now just $219 in the Boing Boing Store).In fact, this 2015 CES “Best of Innovation” award-winner boasts so many features, it’s […]