Help plucky UK environmentalists defend themselves from ginormous US corporate bully

Jim from the Open Rights Group sez, "We are asking people to donate a few quid or dollars to help http://eco-labs.org, a small artist environmental NGO, defend their use of their domain from a spurious claim from http://www.ecolab.com the multi-billion dollar cleaning business. These plucky Brits are willing do defend their use, which is not confusing and was used prior to the registration of the UK trademark, but need about £800 ($1300) to defend themselves at .org – please help!"