From 1977, this "'zine" about "How To Look Punk" written by Marliz, who according to the "note on author" is "internationally known in the industry for her marketing ability in current-trend perception and 'how to' help it explode on the scene.'" This is quite an artifact.
Punk Rock, The New Wave of Sound & Style: "How To Look Punk" (PDF, via threadbared, thanks Koshi!)
UPDATE: Jenny Lens, who took the majority of the photos in this publication, responds in the comments below.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.