Jeff sez, "We'd put tools into the tool drawer but they'd never come out. Other tool storage systems didn't suit us, so we created the Tool Dot. A tiny, powerful, magnetic tool holder that you stick to walls and other vertical surfaces to store tools in any arrangement you want."
I do a similar thing -- overlay little rare-earth magnets with Sugru and stick 'em to the wall. It's lumpier, but more colorful. Chacun son gout!