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Smurfette advertising things now

Rob Beschizza at 9:13 pm Wed, Jun 29, 2011

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HBZ-Smurfs-0811-3-mdn.jpegOh my God. If you needed final, definitive notice that The Smurfs is going to be horrifying even by the standards of 3D-animated remakes of 1980s cartoons that were not as good as you remembered anyway, here you go! Smurfette is advertising Marc Jacobs-esque fare, neither within the price range of mortals nor haute enough to be ironic or actually cool. Thank you, Harpers Bazaar and Sony! She does look pretty smurfy in Vuitton, though.

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  • mlp

    Belgium will be able to supply most of Western Europe’s electricity demand for the rest of this year if they can just harness the kinetic energy of Peyo spinning in his grave.

  • Anonymous

    I just died a little on the…um…well everywhere, actually.

  • Antinous / Moderator

    Cocaine is a helluva drug.

  • Jack

    Has Tina Brown seen this yet? We need to see what zombie Princess Diana would look like in an outfit like this.

  • IWood

    So…is she, you know…pink…anywhere?

    • Jack

      How much you want to make a bet some “Brazilian” waxing double-entendre joke is going to be slyly made in the film
      Smurf 1: “Smurf out! The only place to land is a patch of bushes on that Smurfing mound!”
      Smurf 2: “Who will be able to land this Smurfing plan on a such a small, bushy strip?”
      [Smurfette Enters the Cockpit]
      Smurfette: “No landing strip is too small for Smurfette!”

  • Anonymous

    I’d smurf it.

  • Rob Beschizza

    There is real horror in the branding of this, co-opted by cynicism here but always superficial, presented as a scientifically-precise evil hypnotist neotenous psychosexual cutemare. This is tomorrow’s unachievable standard for your future dysmophism-afflicted daughters, its only redeeming factor being that it is at least far weirder than the current models.

  • Anonymous

    Expect the porn version in 3… 2… 1…

    • Antinous / Moderator

      There’s already smurf porn. Just google it.

      • Mister44

        Horrors that can not be unseen in 3… 2… 1…

  • Anonymous

    I smell cosplay, amirite?

    Rob is spot on, but everyone knows blue pussy is best, eh?

    I weep for the children…

  • dolo54

    The look in her eyes, “I’m better than you because I’m wearing a 3D model of a $2000 hat”. That’s pretty despicable, but also hilarious.

  • GeekMan

    This is definitely in my top five list of the most horrible things I’ve ever been exposed to by BoingBoing.

    Blue Meanies chaser?

    • 6Degrees0fJohnLaw

      I rather fancy a repeated kick in the groin, or a hot poker shoved in my eye than look upon Smurfette Hilton ever fuckin again

  • bocomo

    “…scientifically-precise evil hypnotist neotenous psychosexual cutemare.”

    What a terrific phrase! You just made my day

    • Kimmo

      “…scientifically-precise evil hypnotist neotenous psychosexual cutemare.”

      What a terrific phrase! You just made my day

      Yeah, that was pretty impressive : )

  • benher

    The upshot? At least now Anglo-Americans can stop calling the Japanese Kee-razy with a Kapital “K.”
    Welcome to life beyond the pale!

  • Mister44

    The raping of my childhood is now complete.

  • Victor Drath

    aaaahhAAAAHHH! WHAT HAVE THEY DONE?! This is not right. :( I loved the Smurfs and they should not be naughty looking and… selling luxury goods!

  • knoxblox

    Am I the only one who sees a blue Helen Mirren in the picture?

  • adonai

    It’s like Peyo, George Lucas and Candace Bushnell had a horrible, horrible baby.

  • Anonymous

    What happened to her feet? Smurf feet won’t fit in those boots without cutting off the sides and letting the disfigured remainder drip down to the toe. This makes it look like she has (compressed) human feet, which is also horrific because she has no knees.

  • Jake0748

    What’s a Smurf? Seriously. Never got it, never cared about it. Am I alone in my not-caringness? Yeah, I’m old, but you don’t have to get off my lawn. You’re welcome to hang out there.

  • blueelm

    That was seriously one of my least favorite cartoons as a kid. I dreaded that show. So this just makes me laugh and laugh.

  • DoctressJulia

    Ew. Rape culture.

    • Anonymous

      And maybe culture rape.

  • Anonymous

    Since I actively hated the smurfs when growing up I have to admit feeling something pleasing, I don’t know how to describe this feeling it isn’t exactly schadenfreude but something close to it.

    damn, it’s times like this I wish I were german.

    • Sylvester McMonkey McBean

      @ Anon # 20 — I believe the word you’re looking for is Smurfenfreude

      Seems like I’ve been seeing previews for this dreadful-looking merchandizapalooza for a year now. My deepest, most sincere hope is that it is a box office catastrophe– that everyone who feels the tug of nostalgia will stay home. The worst thing you can do is hand over your money to those who cynically want to cash in on something beloved. They will gladly take your money coming and going. Trust me, I know something about this.

  • Sarah Neptune

    VOMIT
    This is hideous. I detested the smurfs as a kid and feel the same now. That image is so fucking hideous.

    …little excrescences,* they are…
    *by which I mean excreted waste
    If this is libelous please delete I don’t want to go to jail for smurfs
    I’m leaving this room now

  • wmbozarth

    Smurf that Smurfing Smurf. That Smurf is going to be a real piece of Smurf.

  • Sork

    Why is she wearing Mario’s hat?

  • Anonymous

    How could anybody think that was a good idea?
    The movie itself was a horrible idea, but that? I mean, the editors of Harpers were sitting in their conference room, one of them say: “Hey, I have an idea! We take CGI-Smurfette from the new awesome “Smurfs” movie and dress her up in fashionable accessoirs! It will be soooo funny and cute!” and NOBODY tells him that his idea sucks balls? The normal reaction of ANY reasonable human beeing would be “Shut up, Frank! (lets call him Frank) This is a terrible idea! Even worse than CGI-Scooby Doo with Tommy Hilfinger clothes! I swear, one more sh!tty idea like that and you can pack your bags and leave!” That would be my reaction, and I consider myself a mostly reasonable human beeing. So why are they doing this? WHY? WWWHHHYYY???

  • Angryjim

    Ive noticed this a lot with these CGI movies. They look horrifying, and I know exactly why now. When you add realistic eyes in the middle of a cartoon face it just looks creepy. I think this is the precise reason clowns are so scary. They look cartoony, and then they have these beady, hyper-real, bloodshot looking eyes that are emphasized by the cartoon face in general. Well say what you will about the smurfs in general but Peyo made some nice character designs. These CGI things are a terrifying corruption of that. Case in point. Look at this side by side:
    http://angryjim.com/storage/horrifyingsmurf.jpg

    • bfarn

      You’ve nailed it. It’s those bedroom eyes that make her so creepy and hypersexualized. Even more so than the smurf-me boots.

      I’m no prude, but seriously – why is every CG children’s character so slutty these days? Who are they marketing to? And how is it ok?

      • Brainspore

        One of the previews I saw (through no fault of my own) showed her doing the Marilyn Monroe vent-up-the-skirt thing from “The Seven Year Itch.” I don’t even want to know who that was intended to appeal to.

  • Anonymous

    Papa Smurf done smurfed her out good.

  • Brainspore

    I love the idea of putting beloved animated characters from a classic children’s cartoon in a fish-out-of-water comedy set in the “real” world. That’s why I went out and bought the platinum Blu-Ray editions of “Rocky & Bullwinkle”, “Enchanted”, “Elf”, “Fat Albert”, “Alvin & The Chipmunks” and “Yogi Bear”. It’s also why the attendant won’t let me have sharp objects anymore.