My friend Benjamen Walker (host of the stupendous WFMU radio show and podcast, Too Much Information) made a 10 minute podcast for The Guardian about Marshall McLuhan's most famous quote: "The Medium is the Message" and the book The Medium is the Massage, the title of which had its origin as a fortunate typo.
But what does "the medium is the message" really mean? In the first episode of our new The Big Ideas series, Benjamen Walker gets to the bottom of the slogan with the help of Canadian novelist and McLuhan-biographer Douglas Coupland, academic Lance Strate, Marshal's son Eric McLuhan, record producer John Simon, and the Guardian's media correspondent Jemima Kiss.
